Every December since 1999, Pantone® – the expert, authority, and industry standard for color profiles – has announced its ‘Color of the Year’. It’s the shade that represents the current cultural mood and once declared as the ‘It’ color, gets seamlessly incorporated into everything from fashion and product designs to home decor and events, and not without good reason. Of course, easy to unify across all platforms, it also keeps things fresh and relevant, as well as helps narrow down choice overload.