The Business of Crystals and Gemstones: A Guide to Meaning, Merchandising, and Marketing Good Vibes

Unless you’ve been living under a rock, crystals have been trending the last few years with no signs of slowing down. Beyond new-age types, the stones have found new appreciation from everyone from celebrities and collectors to social media influencers and gen Z teens (and their parents). But you know crystals and gemstones are really popular when Walmart is selling crystal-infused water bottles.

 

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