Online shopping may be on the rise, but many customers are unwilling to let go of traditional, brick-and-mortar retailers. In fact, only a slim majority of millennials prefer shopping online, with all other age demographics-even Gen Z-preferring to go in-store. This is primarily due to the diligent work of visual merchandisers to create unique, engaging in-store experiences. Continue reading How to Create Striking Displays to Overcome eCommerce Competition
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Why Display Boxes Are Necessary for Collectibles
Collectibles are extremely valuable items. As any collector understands, this value isn’t just monetary—the true value of a collection is hugely sentimental. However, without proper presentation and storage, the value of any collectible could be diminished. Therefore for a budding collection, investing in display boxes is vital. Continue reading Why Display Boxes Are Necessary for Collectibles
How to Drive Quality Traffic to Your Trade Show Booth
Trade shows are a great way for organizations to find high-quality leads within a well-defined market. While trade shows are generally very beneficial to organizations, they require a great amount of planning and creativity to be successful. With most trade shows requiring a large investment, it’s important to ensure that your booth is driving high-quality traffic as effectively as possible. Continue reading How to Drive Quality Traffic to Your Trade Show Booth
Seven Wedding Reception Decoration Ideas
Designing and decorating a wedding venue can be both exciting and overwhelming. With so much space to personalize for your perfect day, it’s important to consider a range of decorative options. To help get you started, we’ve arranged seven beautiful and impactful design considerations to dazzle your guests and make your wedding day unforgettable. Continue reading Seven Wedding Reception Decoration Ideas
Why Acrylic is the Best Material for Display Boxes
Display boxes are an important consideration when planning the layout of a retail space or collection. These simple boxes can provide a great amount of utility, helping to showcase products while also protecting them from potentially damaging outside forces. However, not all display boxes are created equal. Many people that consider buying display boxes must choose between materials such as acrylic or glass. Continue reading Why Acrylic is the Best Material for Display Boxes
How to Use Pedestals to Make Point-of-Purchase Displays Stand Out
Point of purchase displays, also known as POP displays, are a very effective way to display products and encourage sales from shoppers within retail stores. POP displays are usually displayed separate from shelving, in any part of the store where customers can engage with products.
POP displays can provide a range of benefits for brands that choose to implement them. One medium that brands use to create POP displays is display pedestals. Since they are available in a range of colors, styles, and sizes, marketers find these effective vehicles for their POP displays. To learn more about how POP displays benefit brands and how to select the best pedestal for your POP display, read on. Continue reading How to Use Pedestals to Make Point-of-Purchase Displays Stand Out
What is Visual Merchandising and Why is it Important?
With the influence of eCommerce growing, brick-and-mortar stores need to capitalize on every potential customer entering their store. That’s why visual merchandising has become such a critical part of the in-store experience in recent years. It vastly improves the customer experience, encouraging repeat purchases. These displays also highlight the features and benefits of the products that stores would like to promote, improving sales of specific items. Continue reading What is Visual Merchandising and Why is it Important?
How to Choose the Best Size Pedestal for Sculpture
Imagine a pedestal as the stage for your sculpture. The pedestal calls attention to your sculpture and tells onlookers that the piece atop it is special or significant. While pedestals assume a subordinate position to the sculpture, they certainly can make a sculpture stand out. By negotiating the area between the ground and the sculpture, the pedestal plays an important part in the comprehension of space. That is why it is important to choose a pedestal that will complement the sculpture and create the most harmony within the theme of the room.
Continue reading How to Choose the Best Size Pedestal for Sculpture
11 Visual Merchandising Techniques to Freshen Up Your Retail Display
Right product, right place, right time—it’s the lofty visual merchandising goal to which so many designers aspire. There are a lot of products competing for your customer’s attention. Effective retail merchandising involves creativity and good decision-making to fuel that first burst of purchasing desire. In order to keep customer attention long enough for a sale, retail displays need to blend eye-catching creative appeal with a sound visual merchandising strategy.
Read our guide to visual merchandising and start breathing new life into your retail displays.
Continue reading 11 Visual Merchandising Techniques to Freshen Up Your Retail Display
Creating a Better Customer Experience with Visual Merchandising
Today, the customer experience retailers provide is one of the biggest factors that determines which brands will sink and which will swim. With that being said, in terms of retail customer experience, visual merchandising is everything. Effectively leveraging visual merchandising in your brick-and-mortar will help draw customers into boost retail sales, while helping provide a positive customer experience that keeps them coming back. Continue reading Creating a Better Customer Experience with Visual Merchandising