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In today’s increasingly competitive retail environment, visual merchandisers and marketers must be vigilant when seeking ways to gain an edge on their competitors. Retail signage is one clear way to gain this advantage. Retail signage helps attract customers into a store, and further encourages purchases once customers enter.
However, visual merchandisers need to design signage with intent. Otherwise, signage may miss the mark and ultimately become ineffective. Let’s go over a few recommendations and strategies to create the most effective signage for your store. Continue reading A Guide to Using Retail Signage in Your Store
ShopPOPDisplays Blog
5 Common Visual Merchandising Mistakes in Retail Stores
In today’s increasingly competitive brick-and-mortar environment, a good product selection and low prices will not necessarily translate to success. Instead, retailers need to think about how they can design their stores to maximize their sales.
Unfortunately, many retailers put store design as an afterthought. This is especially true for retailers that are trying to break into the industry, as there are a lot of more pressing considerations to make. Retailers need to know what they are selling, for what price, to which consumers, exactly where their store will be located, and more. With retailers juggling so many important considerations, it’s no wonder that design occasionally falls to the wayside. Continue reading 5 Common Visual Merchandising Mistakes in Retail Stores
5 Examples of Good Customer Service in Retail
There are many benefits to focusing on customer retention; In fact it actually costs 5 times less to keep your current customers than it does to obtain a new one. And even better, the gift of loyal customers keeps on giving; Your brand reputation will increase, and in the age of social media, word will travel fast. But how do we keep these customers loyal? Well, a retail company successful in keeping its current customers happy has exceptional customer service. Continue reading 5 Examples of Good Customer Service in Retail
How to Create the Perfect Holiday Retail Displays This Season
Holiday displays help retailers take advantage of the popularity and profitability of winter holidays, where gift-giving and decorating become widespread across many cultures and countries. With most holiday sales taking place between the months of November and December, many stores choose to alter their retail displays at this time to join in on the holiday excitement. Continue reading How to Create the Perfect Holiday Retail Displays This Season
50 Holiday Shopping Statistics and Trends
The holiday season is a wonderful time of the year for consumers and retailers alike. During the last few months of the year, shoppers surge into shopping malls, small businesses, and online stores to purchase gifts for their winter celebrations.
However, competition can be stiff during this time of year, with almost every retailer vying to maximize their revenue. As a result, retailers that understand the motivations and purchasing habits of their shoppers stand to reap the most profit. Let’s take a look at key statistics and trends that retailers should leverage during this holiday season. Continue reading 50 Holiday Shopping Statistics and Trends
How to Maximize Floorspace in a Retail Store
Retailers must take care to craft creative retail displays that bring in new customers while succinctly communicating their brand image. For small stores with limited space in particular, it’s imperative that they make the most out of their visual merchandising strategy to maximize their impact. While many merchandisers assume that having less floorspace would make their task simpler, the reality is that retailers with little space must use every part of their store – which can leave a lot less room for error. Continue reading How to Maximize Floorspace in a Retail Store
How to Display and Design Endcaps
Endcaps are point-of-purchase product displays that are placed at the end of aisles in retail stores and grocery stores. Due to their conspicuous placement, endcaps are prime real estate for visual merchandisers. Not only do they encourage impulse purchases, they set the tone for the entire aisle they’re attached to and temporarily influence buyer behavior as a result.
Continue reading How to Display and Design Endcaps
The Ultimate List of Event and Tradeshow Statistics
Tradeshow and corporate events offer a wide range of benefits for organizations. Sales teams can connect with clients and prospects to create real relationships. Your company can use panels and informational sessions to establish itself as a thought leader. Additionally, you can better explain the benefits of your products at a fraction of the cost. Consider the following stats and trends related to tradeshows and events: Continue reading The Ultimate List of Event and Tradeshow Statistics
Using Displays to Stand Out at a Craft Fair
Craft fair season is upon us! As local artists and craftspeople gear up to sell goods at these shows, it’s common to wonder exactly how to get noticed by shoppers in a bustling venue. Seasoned artists are aware that they only have a few seconds to capture a shopper’s attention as they peruse the fair – to take advantage of that short window of time, it’s important to set up a booth that encourages shoppers to stop and take a closer look at your art.
Continue reading Using Displays to Stand Out at a Craft Fair
The Ultimate List of Retail Statistics and Trends
Retail is a rapidly changing business. In fact, how we purchase has changed immensely in just the last five years. From eCommerce, to pop-up shops to brick and mortar, there are a lot of areas for consideration when choosing which direction you want your store to take. Over the years, we at shopPOPdisplays have seen a number of these changes in the industry through our collaborations with large brands and retailers.
These statistics and trends should be able to help you leverage the potential of your in-store brand, expand on customer loyalty, and get ahead of the competition. Continue reading The Ultimate List of Retail Statistics and Trends