ShopPOPDisplays Blog

The Importance of Color in Retail Store Design

Color is special because it is a malleable thing, and there is no way to pin it down. Color evokes a mood, a time and can change, or stay the same—making it in a way, kind of alive. We see color all around us in a super-saturated way that makes us aware of even little changes, and so when a retail store design gets its color right—there is a kind of energetic frequency that pairs up with the visible products in the space, speaking volumes to customers about your brand.

Continue reading The Importance of Color in Retail Store Design

10 Retail Promotion Tips to Boost Springtime Sales

Spring isn’t the greatest retail season, and to some stores it could seem like a letdown, especially if they experienced big Christmas holiday sales increases. But keying up the right marketing promotions as the weather changes could delight a large audience and keep sales moving in the first half of the year. Keep these 10 marketing tips in mind this spring to help you capture more foot traffic and eyeballs to take in your spring retail displays. Continue reading 10 Retail Promotion Tips to Boost Springtime Sales

5 Reasons Your In-Store Retail Displays Aren’t Working—and What to do Instead

How store owners choose to display products can have a great deal of influence on what sells and what doesn’t, but not all retail displays perform well. Getting it right is a bit of trial and error as customer habits and preferences are sussed out. There are, however, some tried-and-true ways to fix common mistakes that dampen sales potential.

Continue reading 5 Reasons Your In-Store Retail Displays Aren’t Working—and What to do Instead

5 Proven Tricks for In-Store Retail Product Placement

The fine art of organizing a retail space involves a lot of strategic thinking. Retailers know that clean and attractive aesthetics only get you so far. Understanding your buyer’s journey inside the store and what motivates him or her to come to your store in the first place are important factors to consider. All of this information can help you make the best decisions when it comes to product placement.

Continue reading 5 Proven Tricks for In-Store Retail Product Placement

5 Practical Tips to Successfully Managing Multiple Retail Stores

Leverage your successes when managing multiple retail stores, but don’t expect to copy them—every store is like running a unique business.

 

A lot of retailers assume that managing multiple retail stores, after opening a successful flagship outlet, is a straightforward matter of replicating the process in a new location. While you may have gained some basic knowledge from your flagship location about what works and doesn’t work with customers, there are always going to be a whole lot of important details that will be vastly different.

 

The following are some practical tips you can keep in mind when managing multiple retail stores to ensure you are on the path to success:

Continue reading 5 Practical Tips to Successfully Managing Multiple Retail Stores

5 Ways to Show Your Retail Window Displays Some Love for Valentine’s Day

For those newly in love or others celebrating their long-time relationships, Valentine’s Day brings a certain amount of pressure to get things right. Over the years, that has translated into a lot of buying activity. In fact, in 2020, the National Retail Foundation (NRF) estimated in its annual survey that consumers spent about $27.4 billion on Valentine’s Day items, in comparison to only $20.7 billion in 2019, a 32% jump!

 

Retailers know that lovebirds are on the look-out for that perfect gift. And let’s keep in mind that even with online sales increasing, about 40% of Valentine’s Day sales still come from brick-and-mortar stores.

Continue reading 5 Ways to Show Your Retail Window Displays Some Love for Valentine’s Day

Things Your Business Should Consider When Buying Sneeze Guards

Although deciding on a sneeze guard may seem like a simple process, there are actually many aspects business owners should take into consideration before purchasing for their operations. From budget to barrier thickness, several important factors go into choosing a guard that will work best for you. In this article, we will share some valuable things to consider prior to buying sneeze guards for your business.

Continue reading Things Your Business Should Consider When Buying Sneeze Guards