ShopPOPDisplays Blog

Festive Sugar Cookies: 4 Easy Ideas and Display Options To Increase Sales

Simplicity is key especially when cooking and decorating is involved. Time consuming recipes and intense party planning is definitely not on the menu this holiday season. To combat the time crunch and holiday expectations consider the dual-purpose ordinary classic sugar cookie. Both a delectable treat and extraordinary decorative item, sugar cookies appeal to the eyes and the appetite. An easy recipe like this one from All Recipes or this one from Food Network are brimming with pantry-ready staples and fridge-friendly ingredients – sugar, flour, butter, eggs, etc. that can be turned into a luscious lifesaver for busy folks supporting last-minute fundraisers, celebrating birthdays, holidays, or any special occasion and decorating at the same time. Just a word of advice, divide and save some of the dough for impromptu décor or scrumptious sweets in seconds. Here, a few ideas to make and display delectable merchandise that will fly off the plate and shelves.

 

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Favorite Fall Hat Displays

As the weather changes and the air becomes crisp and cool once again, it’s also the time of year where retailers and small shop owners alike put out the coveted wardrobe piece of the season — hats! Hats are a staple piece in cold weather wardrobes, but often are an afterthought to the common shopper, which is why it is so important to have clever, stand-out hat displays to get your target consumer to notice these beautiful items. Below we have highlighted some of our favorite fall hats and ways to have them stand out in your shop’s windows and showrooms.

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3 Festive Beverage Displays To Boost Sales

Enticing customers to purchase merchandise is nothing new to shop owners, whether it’s soft cashmere scarves in a myriad of autumnal colors during the last days of summer or festive ornaments beckoning gift-givers into the holiday season at Thanksgiving, retailers rustle up creative ways to keep consumers interested. Never is it more present than in specialty coffee shops or cafes. Beyond the scintillating smells wafting through the air, coffee – and tea – shops build masterful manipulators to upsell their mouthwatering merchandise. In an article on improving coffee shop sales, Bplans.com states 82% of purchase decisions are made in-store, many of which can be attributed to impulse buys. Ian Zimmerman, experimental psychologist suggests impulse buyers tend to buy to improve their mood – even if temporary. So, jump on the sales bandwagon this holiday season and offer a serving of smiles with these super simple yet effective ways to parlay festive feel-good vibes into profits.

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Daylight Savings is Coming: Time to Talk Timepieces

With daylight savings right around the corner on Sunday, November 7, there’s no better time to talk about timepieces. According to an article written by journalist Jacob Gallagher of the Wall Street Journal, “An old workplace adage says you shouldn’t wear a watch that’s fancier than your boss’s and your watch says more about your status and lifestyle than you think!” Timepieces have been a signature statement in wardrobe attire and social status for several decades past and watch retailers everywhere can vouch for how quickly our society has gone from pocket watches to smart watches, regardless of what era we are in, consumers will always have preferences for what timepiece best fits their lifestyle and wardrobe.

 

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Classical Music, Marketing, and Mental Health

The Legacy and Impact of Composers Today

Classical music or classic music, which has a more lasting impact? Two very different genres but perhaps today, the same answer – classical music, whether instrumental or operatic has all other genres beat, across generations and platforms. You see, when you ask a person about classic music, answers can vary with the number of people surveyed and discussed – or argued without an agreement in sight. Answers range from classic rock, bluegrass, country, reggae, hip-hop, etc. and the list goes on. However, classical music is in a category all its own having spanned centuries and has even seen a resurgence in the pandemic world. With music from Johann Sebastian Bach, Wolfgang Amadeus Mozart, Ludwig van Beethoven, Frederic Chopin, Wilhelm Richard Wagner to diverse modern composers today, classical music has long been disproved as being only for aristocrats and people of a social status. In fact, the appreciation of the artists’ masterpieces has transcended time by cultivating new audiences for their work as it infiltrates new platforms. Take for instance the use of classical music in the entertainment industry – in this case, specifically movies.

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Showing Off Your Favorite Baseball Items in Time for The World Series

Baseball and Collectibles: A Healthy Pastime

 

Competition is inevitable when it comes to any sport, however perhaps the World Series is just what this country needs right now. You see, according to Larry Olmsted, author of Fans: How Watching Sports Makes Us Happier, Healthier and More Understanding (Algonquin Books, March 2, 2021) finds that being a fan of any sport boosts self-esteem, reduces depression and promotes a sense of belonging, noting that people are tribal in nature and that ultimately sports can heal communities. People may disagree, even argue but they part ways amicably and remain friends. So, amid the great political divide is the World Series. The Houston Astros and the Atlanta Braves will take to the field and battle it out to crown the 2021 baseball champion and it couldn’t come at a better time. We all may benefit from it. Perhaps that’s why baseball – or any sports collectors are happier people year-round.

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Oktoberfest Celebrations, Customs, and Displayed Keepsakes

Oktoberfest takes place in Munich, Bavaria, Germany every year from mid-September to the beginning of October. The festival runs for 16 to 18 days and is celebrated annually by more than 6 million people visiting Germany’s fairgrounds or d’Wiesn until recent years due to the pandemic. However, nothing can dampen the spirit of Germans and fun-loving revelers of every nationality. Hence, the explosion of formal and makeshift biergartens or beer gardens – an outdoor space where beer and food is served and shared at communal tables (today with limited number of patrons per table) like those in Bavaria at Oktoberfest. Congregating safely in smaller groups or local settings celebrating traditions with costumes, music, German food and of course beverages like beer is the destination. Continue reading Oktoberfest Celebrations, Customs, and Displayed Keepsakes

Halloween: DIY Celebrations, Costumes, Décor and Displays

With autumn comes an abundance of busy squirrels stocking away nuts for winter, harvest markets brimming with orchard goods like apple cider, pies, and a variety of pumpkin styles – mini or large whole pumpkins perfect for stencils, carving, or pie making – hayrides, corn mazes, and Halloween celebrations galore. Popular haunted hayrides have actors and patrons alike dressed in their scariest attire. Likewise, do-it-yourself or DIY costumes reflect Halloween classics like witches, cats, mummies, monsters, and zombies as well as the latest popular movie or television show characters such as Squid Game contestant, an Among Us crewmate or imposter, Spider Man, Black Panther, or Black Widow to name a few.

 

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A Delicious Dilemma – You Pick: Caramel Apple vs. Candy Apple

During apple harvest season inevitably a debate regarding caramel apples versus candy apples takes place – which is better? Although they share the main ingredient the flavoring and textures differ dramatically rendering very different results. It’s like apples and oranges – sort of. Discussions or in some cases, arguments usually boil down to preference – soft and creamy versus hard and crackly – either way it’s a delicious debate.

 

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Craft Breweries: A Brewing Industry. How to Get Started and Easy Display Ideas.

Initially called micro-brewing in the 1990s, the craft beer brewing industry, as it known today has significantly grown since the popularity of homebrewing started trending in the 1970s. The art of brewing small-batch signature style suds has come a long way since its cottage industry days of the 1970s. It has since morphed into regional associations and national organizations.  An outlet for burgeoning brewers with their own flavor combinations and beer styles, small batch brewing is a bubbling industry. But what constitutes a small batch craft brewery? According to Craftbeer.com, a small craft brewery produces 6 million barrels of beer or less annually. For reference, one-barrel equals 31 U.S. gallons.

 

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