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Over the course of the last two years, how our world operates has completely transformed due to the outbreak of an international pandemic. From shopping and eating out to schools and office environments, we all have had to take severe precautions when it comes to safety in numbers and adjusting to a new normal. Living through a pandemic, though not easy, did teach us valuable lessons on just how important it is to be clean – good hygiene and be aware of our personal space so we do not infringe our germs on those who surround us. For public businesses and other institutions to continue, it is imperative that owners restructure their spaces to make everyone involved feel safe—which is exactly why plexiglass dividers are here to stay.
ShopPOPDisplays Blog
How to Create the Perfect Holiday Gift-Giving Display
December is here and that means the holidays are right around the corner.
One thing is for certain—this time of year for retailers can feel hectic and can often come with its own set of challenges to stand apart from the competition. However, the shops, boutiques, and department stores that tend to thrive and succeed the most in such hustling times are those that make it easiest for their consumers to navigate their exact shopping needs: GIFTS!
According to an article released by the National Retail Federation, “Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year.” All the more reason to make sure your holiday displays impeccable, precise, and geared towards the gift-givers intent. Here, great ways to ensure your product, regardless of industry, stands out in front of crowds.
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‘Tis The Season For Festive and Classic Railroad Models: 3 Creative Ways to Display Your Collection
Polar Express and model railroading aficionados, rejoice! For hobbyists and railroad enthusiasts everywhere, the holiday season is the perfect time to break out your model railroad collection and begin exchanging photos of your favorite models with fellow collectors. According to an article from hv.parent.com, “Model trains are such a great hobby. They come in all sizes. All price ranges. And over the years, trains make a great present that you can keep adding to. There are many ways to creatively set them up, too. As a hobby, model railroading can help your kids learn to plan, organize, set goals, follow directions, make decisions, and develop solutions to increasingly complex problems. Model railroading also gives them the opportunity to excel at something unique and fun without the pressures of school. Kids can relax, explore, and build self-confidence.” Since this time of the year is the perfect way to introduce trains into the holiday season, inspire your friends and family alike and find the perfect way to elevate your model railroad collection display and get your loved ones involved! Below are a few clever ideas to get your awe-inspiring showcase on the right track.
New Ways To Give Back Through Sales
Appeal to the kindness of people and share in the reward. Although the notion of giving back is on full display during holiday season, year-round charitable sponsorship builds customer loyalty, positive brand messaging, and holiday spirit that spans 12 months a year. Cause marketing or Corporate Social Responsibility (CSR) is when a company contributes to charitable causes and supports social issues while also making a profit, but this dual-purpose mindset has garnered devout followers especially after the challenging last few years. Here, four ways your business can spread good will and boost consumer relationships throughout the year!
5 Creative Ways to Celebrate National Novel Writing Month In Your Bookstore
For major book retailers and small newsagents alike, November is the time to commemorate our favorite literary works and motivate young writers with inspiring exhibits of works from decades past. From new coming of age works to classic tales, scribes and bookworms are looking to their favorite vendors to put together an arrangement of stories that honor the art of writing. But, with a catalog that runs the length of the Mississippi, it can often feel daunting to figure out what you want to present as a retailer and more importantly how to make those selections truly capture the attention of your consumer. There are a lot of ways to lure in your audience, it must be done creatively, sometimes using off-the-cuff display pieces, like space-saving tablet holders and often using a display piece with exact intent such as tabletop lecterns or podiums . Nonetheless, the books selected for display should be used to motivate consumers, because they are likely looking for inspiration as they work on their own works of art. According to Medium.com, “To complete a 50,000-word work-in-progress within 30 days, you should plan to write an average of 1,667 words per day.” That’s a lot of typing! It’s also been said that to write well, you need to read well, making aspiring authors browse book aisles with absolute vocation. As a retailer, your mission – and business is to help them find what they are looking for – even if they’re browsing and don’t have a definitive find in mind – by using some of these indispensable display pieces to truly guide them to what they need to succeed!
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Simply Spectacular Fall Tablescape Displays Increase Sales!
Holiday season is here and there is not a better time than now to add charm, elegance, and sophistication to your home décor or retail displays with tablescapes – yes, it is a word. A tablescape is simply an arrangement of articles placed on a table that creates a decorative display. The aesthetic can range from simple to grandiose, vertical to horizontal, small to large and everything in between. Tablescapes entice friends, family – and customers. Here, easy Fall tablescape displays to include in your home or retail space.
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November is U.S Aviation Month! Here’s 4 Unique Ways to Display Your Model Airplanes
For Aviation enthusiasts everywhere November is an exciting time of year —we celebrate U.S Aviation month far and wide. It’s hard to believe that it has been only a little over one hundred years since the Wright brothers made history with their momentous flight in Kittyhawk, NC. According to Educationworld.com, “On December 17, 1903, less than 10 people showed up to watch Orville and Wilbur Wright make history. In fact, most papers (only 3 carried the story in the USA) refused to print the press release of the Wright Brothers’ historic flight, believing it was not possible for a human to fly.” Man were they wrong!
6 Easy and Effective Ways to Prep Your store for Black Friday
It’s that time of the year again — yes, retailers everywhere are preparing for the grand event of Black Friday, which this year falls on November 26. With holidays just up ahead, the excitement to shop is most definitely in the air and with that, store managers and visual planners will take to the drawing board to come up with out-of-the-box solutions to make their shops stand out amongst competitors during this fierce time in this spirited consumer climate. There is no time like the present to put a plan in action. Afterall, Black Friday starts earlier every year! Here, 6 tips to get sales rolling.
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4 Tips for Retailers Transitioning Between Seasons
A major plight of the seasons for retailers is transitioning and repurposing inventory to keep your store looking fresh and relevant for the season that is upon us. It’s been proven that stores and visual merchandisers who take the time to modify their plans and adjust to transitions will see a rise in in-store traffic and higher volume of sales. According to website smallbusiness.chron.com, “One of the most basic reasons companies rearrange merchandise is to give their stores a fresh look. … In lieu of a lot of new products, rearranging merchandise presents a new look that causes regular customers to think they are getting a new experience. Some shoppers don’t go through the whole store on each visit.” Which is exactly why we have carved out 4 major ways you can refashion your store for each season without stress!
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4 Easy Ways to Child-Proof Your Home In Style
November is child safety and protection month and year after year, homeowners and retailers alike experience the struggle of finding stylish solutions to adorning the modern living space. According to an article on Childproofers.com, “As many as 90% of unintentional injuries to children in the home can be prevented by child proofing correctly.” It’s important when having small children and babies to consider ways to keep your home secure without having to completely sacrifice your personal sense of design. Below are four helpful and easy ways to child-proof your living quarters and still have it feel like it’s a reflection of you!
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