As Christmas approaches, retailers gear up for one of the year’s most crucial sales seasons. For many small-to-medium sized businesses, holiday revenue is essential—75% of them rely on it to meet annual financial targets. So, you’ll need to come up with compelling and memorable holiday displays that entice and engage customers in order to significantly impact sales. This guide offers Christmas display ideas retail employees can use to turn their store into a festive, inviting space that draws people in and maximizes holiday sales.