Category: Visual Merchandising

In order to take advantage of all the opportunities you have to market to your audience through displays, thinking intentionally about every display location — especially custom countertop displays — is essential. Consider this: Your counters are the last place customers go before leaving your shop, the place where they’ll make any impulse purchases, based on what they see around them as they’re exiting. This means that the items you promote and showcase on your counters — whether they’re in acrylic risers or restaurant display cases — take prime store real estate and should be chosen strategically. Continue reading Custom Countertop Displays: What You Need To Know

Point-of-purchase (POP) designs are a critical component within the advertising process. Through the correct display, companies can connect with customers and encourage them to purchase specific products. An advertising image might say a thousand words, but a perfectly designed POP display can inspire customers to buy a product almost instantly. Here’s how… Continue reading Connect With Customers With These Point-of-Purchase Design Tips