Category: Visual Merchandising

The Ultimate List of Retail Statistics and Trends

Retail is a rapidly changing business. In fact, how we purchase has changed immensely in just the last five years. From eCommerce, to pop-up shops to brick and mortar, there are a lot of areas for consideration when choosing which direction you want your store to take. Over the years, we at shopPOPdisplays have seen a number of these changes in the industry through our collaborations with large brands and retailers.

 

These statistics and trends should be able to help you leverage the potential of your in-store brand, expand on customer loyalty, and get ahead of the competition. Continue reading The Ultimate List of Retail Statistics and Trends

4 Tips to Create Interesting Window Displays

Window displays use the windows on a retailer’s storefront to strengthen their brand’s image while promoting products. Retailers often use window displays as an initial touchpoint for shoppers, while enjoying differentiation from nearby competitors.

 

Ideally, a window display should disrupt a customer’s path, and encourage them to focus on the display for just a moment. Studies have shown that shoppers feel inclined to enter stores that have visual merchandising displays – and once a shopper has entered your store, they have a better chance of purchasing.

 

Continue reading 4 Tips to Create Interesting Window Displays

How to Encourage Impulse Buying with Point-of-Purchase Displays

For brick-and-mortar retailers, impulse purchases are key to capturing additional, unplanned sales from customers. These small purchases can incrementally grow to represent a significant portion of sales—over the course of a year, the average customer will spend $5,400 on these small, spontaneous transactions. Interestingly, 79 percent of impulse purchases occur in brick-and-mortar stores as opposed to online, representing a sizeable and unique strength that all brick-and-mortar retailers should integrate into their visual merchandising strategy. Continue reading How to Encourage Impulse Buying with Point-of-Purchase Displays

How to Pick the Right Size Display Box

Whether you are a collector of antiques, sports memorabilia, or want to showcase a unique piece of art, picking the right size display box is essential to the success of your display. At shopPOPdisplays, we carry a wide range of acrylic display boxes that will perfectly complement your items. Below we have compiled some basic guidelines and suggestions to help you determine what type of display box and base is right for your item. Continue reading How to Pick the Right Size Display Box

How to Create Striking Displays to Overcome eCommerce Competition

Online shopping may be on the rise, but many customers are unwilling to let go of traditional, brick-and-mortar retailers. In fact, only a slim majority of millennials prefer shopping online, with all other age demographics-even Gen Z-preferring to go in-store. This is primarily due to the diligent work of visual merchandisers to create unique, engaging in-store experiences. Continue reading How to Create Striking Displays to Overcome eCommerce Competition

How to Use Pedestals to Make Point-of-Purchase Displays Stand Out

Point of purchase displays, also known as POP displays, are a very effective way to display products and encourage sales from shoppers within retail stores. POP displays are usually displayed separate from shelving, in any part of the store where customers can engage with products.

POP displays can provide a range of benefits for brands that choose to implement them. One medium that brands use to create POP displays is display pedestals. Since they are available in a range of colors, styles, and sizes, marketers find these effective vehicles for their POP displays. To learn more about how POP displays benefit brands and how to select the best pedestal for your POP display, read on. Continue reading How to Use Pedestals to Make Point-of-Purchase Displays Stand Out

What is Visual Merchandising and Why is it Important?

With the influence of eCommerce growing, brick-and-mortar stores need to capitalize on every potential customer entering their store. That’s why visual merchandising has become such a critical part of the in-store experience in recent years. It vastly improves the customer experience, encouraging repeat purchases. These displays also highlight the features and benefits of the products that stores would like to promote, improving sales of specific items. Continue reading What is Visual Merchandising and Why is it Important?

11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Right product, right place, right time—it’s the lofty visual merchandising goal to which so many designers aspire. There are a lot of products competing for your customer’s attention. Effective retail merchandising involves creativity and good decision-making to fuel that first burst of purchasing desire. In order to keep customer attention long enough for a sale, retail displays need to blend eye-catching creative appeal with a sound visual merchandising strategy.

 

Read our guide to visual merchandising and start breathing new life into your retail displays.
Continue reading 11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Creating a Better Customer Experience with Visual Merchandising

Today, the customer experience retailers provide is one of the biggest factors that determines which brands will sink and which will swim. With that being said, in terms of retail customer experience, visual merchandising is everything. Effectively leveraging visual merchandising in your brick-and-mortar will help draw customers into boost retail sales, while helping provide a positive customer experience that keeps them coming back. Continue reading Creating a Better Customer Experience with Visual Merchandising

Tips and Tricks to Boost Your Retail Sales

Regardless of the products you’re selling at your storefront, there are plenty of opportunities to consistently boost sales. How? By keeping your retail displays updated! Optimizing your product displays ensures your customers consistently have something new to catch their eyes. Moreover, quality displays provide personal views of your latest and greatest products, helping guide them toward a faster buying decision.

With this in mind, we’re diving into a few tips and tricks you can use to boost your display efforts and maximize your retail sales. Take a look: Continue reading Tips and Tricks to Boost Your Retail Sales