Category: Visual Merchandising

How to Create a Show-Stopping Table for Your Next Trade Show or Business Event

When you’re in business, garnering more customers or clients is key. That’s why networking is a necessity. Whether it’s at the local chamber of commerce, industry trade show, or community event you’ll want your business name bandied about and positively circulated. One of the best and most cost-effective branding tools is a company table. A well-designed and dressed table captures attention and exudes a professional appearance. In this post, we will give tips on dressing a trade show table as well as essential functional products a vendor needs to enhance and complete the look.

 

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How to Create a Vape Shop Display That Turns Heads

It’s no secret that attractive displays create attention and sales. Vape displays are no different. In fact, given the intricate, ornate, colorful, and classic designs of some commercially available vapes, vaporizers, vape pens, e-cigarettes, e-cigs, hookah pens, and e-pipes, all terms used to describe electronic nicotine delivery systems (ENDS), presentation is everything. Here, vape display ideas to get consumers in the door and to the checkout counter.

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How to Create the Perfect Holiday Gift-Giving Display

December is here and that means the holidays are right around the corner.

One thing is for certain—this time of year for retailers can feel hectic and can often come with its own set of challenges to stand apart from the competition. However, the shops, boutiques, and department stores that tend to thrive and succeed the most in such hustling times are those that make it easiest for their consumers to navigate their exact shopping needs: GIFTS!

According to an article released by the National Retail Federation, “Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year.” All the more reason to make sure your holiday displays impeccable, precise, and geared towards the gift-givers intent. Here, great ways to ensure your product, regardless of industry, stands out in front of crowds.

 

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New Ways To Give Back Through Sales

Appeal to the kindness of people and share in the reward. Although the notion of giving back is on full display during holiday season, year-round charitable sponsorship builds customer loyalty, positive brand messaging, and holiday spirit that spans 12 months a year. Cause marketing or Corporate Social Responsibility (CSR) is when a company contributes to charitable causes and supports social issues while also making a profit, but this dual-purpose mindset has garnered devout followers especially after the challenging last few years. Here, four ways your business can spread good will and boost consumer relationships throughout the year!

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Simply Spectacular Fall Tablescape Displays Increase Sales!

Holiday season is here and there is not a better time than now to add charm, elegance, and sophistication to your home décor or retail displays with tablescapes – yes, it is a word. A tablescape is simply an arrangement of articles placed on a table that creates a decorative display. The aesthetic can range from simple to grandiose, vertical to horizontal, small to large and everything in between. Tablescapes entice friends, family – and customers. Here, easy Fall tablescape displays to include in your home or retail space.

 

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4 Tips for Retailers Transitioning Between Seasons

A major plight of the seasons for retailers is transitioning and repurposing inventory to keep your store looking fresh and relevant for the season that is upon us. It’s been proven that stores and visual merchandisers who take the time to modify their plans and adjust to transitions will see a rise in in-store traffic and higher volume of sales. According to website smallbusiness.chron.com, “One of the most basic reasons companies rearrange merchandise is to give their stores a fresh look. … In lieu of a lot of new products, rearranging merchandise presents a new look that causes regular customers to think they are getting a new experience. Some shoppers don’t go through the whole store on each visit.” Which is exactly why we have carved out 4 major ways you can refashion your store for each season without stress!

 

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3 Festive Beverage Displays To Boost Sales

Enticing customers to purchase merchandise is nothing new to shop owners, whether it’s soft cashmere scarves in a myriad of autumnal colors during the last days of summer or festive ornaments beckoning gift-givers into the holiday season at Thanksgiving, retailers rustle up creative ways to keep consumers interested. Never is it more present than in specialty coffee shops or cafes. Beyond the scintillating smells wafting through the air, coffee – and tea – shops build masterful manipulators to upsell their mouthwatering merchandise. In an article on improving coffee shop sales, Bplans.com states 82% of purchase decisions are made in-store, many of which can be attributed to impulse buys. Ian Zimmerman, experimental psychologist suggests impulse buyers tend to buy to improve their mood – even if temporary. So, jump on the sales bandwagon this holiday season and offer a serving of smiles with these super simple yet effective ways to parlay festive feel-good vibes into profits.

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Daylight Savings is Coming: Time to Talk Timepieces

With daylight savings right around the corner on Sunday, November 7, there’s no better time to talk about timepieces. According to an article written by journalist Jacob Gallagher of the Wall Street Journal, “An old workplace adage says you shouldn’t wear a watch that’s fancier than your boss’s and your watch says more about your status and lifestyle than you think!” Timepieces have been a signature statement in wardrobe attire and social status for several decades past and watch retailers everywhere can vouch for how quickly our society has gone from pocket watches to smart watches, regardless of what era we are in, consumers will always have preferences for what timepiece best fits their lifestyle and wardrobe.

 

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Halloween: DIY Celebrations, Costumes, Décor and Displays

With autumn comes an abundance of busy squirrels stocking away nuts for winter, harvest markets brimming with orchard goods like apple cider, pies, and a variety of pumpkin styles – mini or large whole pumpkins perfect for stencils, carving, or pie making – hayrides, corn mazes, and Halloween celebrations galore. Popular haunted hayrides have actors and patrons alike dressed in their scariest attire. Likewise, do-it-yourself or DIY costumes reflect Halloween classics like witches, cats, mummies, monsters, and zombies as well as the latest popular movie or television show characters such as Squid Game contestant, an Among Us crewmate or imposter, Spider Man, Black Panther, or Black Widow to name a few.

 

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A Delicious Dilemma – You Pick: Caramel Apple vs. Candy Apple

During apple harvest season inevitably a debate regarding caramel apples versus candy apples takes place – which is better? Although they share the main ingredient the flavoring and textures differ dramatically rendering very different results. It’s like apples and oranges – sort of. Discussions or in some cases, arguments usually boil down to preference – soft and creamy versus hard and crackly – either way it’s a delicious debate.

 

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