As Christmas approaches, retailers gear up for one of the year’s most crucial sales seasons. For many small-to-medium sized businesses, holiday revenue is essential—75% of them rely on it to meet annual financial targets. So, you’ll need to come up with compelling and memorable holiday displays that entice and engage customers in order to significantly impact sales. This guide offers Christmas display ideas retail employees can use to turn their store into a festive, inviting space that draws people in and maximizes holiday sales.
Category: Store Fixtures
Holiday Visual Merchandising Strategies to Drive Sales
With the holiday season quickly approaching, businesses are gearing up for one of the busiest times of the year. The key to standing out in this especially crowded marketplace lies in effective holiday visual merchandising. Done right, these strategies can create eye-catching holiday displays that attract customers, promote your brand, and ultimately, boost sales. In this guide, we’ll walk through essential holiday merchandising techniques, how to plan for the season, and key trends you can incorporate to make your store the destination for holiday shopping.
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8 Ways to Use Retail Glass Display Cases
Retail glass display cases are a staple in stores across all industries. Their sleek, transparent design not only enhances the visual appeal of products but also serves as a versatile tool to optimize retail space and provide a secure and transparent method for retail displays. These retail glass display cases can be easily adapted to showcase seasonal items, sales promotions, or the latest product lines. By allowing customers to view products up close, they help create an engaging shopping experience. Let’s explore the innovative ways to use retail glass display cases to elevate your business. Continue reading 8 Ways to Use Retail Glass Display Cases
Benefits of Retail Dump Bin Displays
Dump bins—though they have an unfortunate name—are retail heroes when it comes to displaying bulk items. Commonly used for candy displays and snack items at the checkout, they are perfect for holding a large amount of smaller, individual products (like those candy bars). Dumped in a dump bin, shoppers are enticed to dig in and pick up “one more thing” before paying. That’s one of the reasons you’ll find these heroes at the checkout counter. In fact, a shopper engagement study found that 76% of buying decisions are made at the point of purchase.
But there’s more to retail dump bins than just displays that boost impulse purchases. They offer many additional benefits that will help boost sales, so think of them as marketing tools for your merchandise that can be used throughout your store. From impulse purchases to increasing brand awareness to maximizing floor space, we discuss 7 benefits to get the most out of retail dump bin displays.
Optimizing Your Mobile Pop-Up Store for More Sales
When food trucks became all the rage a few years ago, retailers realized there was an opportunity beyond food. What if you didn’t have to wait for the customer to come to you but could instead go directly to the customer? Hence the mobile pop-up store was born. Today you’ll find fashion trucks, flower trucks, sneaker trucks, book trucks, and more. In this post, we will give truck owners tips on finding the right pop up store fixtures, optimizing the layout with signage, selecting appropriate products, and more.
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