Category: Statistics and Trends

8 Merchandising Tips for March Madness® That Won’t Make You Crazy

That time of year that college basketball fans wait for is upon us: March Madness®. The NCAA tournament, which usually begins in mid-March, brings out legions of fans rooting for their favorite team. Each year 60 million Americans watch the games, most often at the local bar, decked out in their team’s gear. That means there is a fantastic opportunity for local businesses—restaurants, bars, sporting goods stores, and more—to boost their profit margins during this time. Of course, it’s important to make your location appealing to customers. Keeping merchandise organized and patrons safe from overcrowding are key elements, and shopPOPdisplays has the retail displays to help business owners achieve both goals.

 

 

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5 Visual Merchandising Tips for Sweet Valentine’s Day Sales

Retailers know first-quarter sales are needed to set the pace for the remainder of the year, so Valentine’s Day sales are about more than just selling chocolates for retailers around the country. In 2022, consumers spent $23.9 billion on Valentine’s Day gifts—the second-highest year on record, according to the National Retail Federation.

 

 

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5 Casual Dining Design Trends Worth Replicating

While restaurants saw sales plummet during the height of the pandemic, Americans proved how much they were looking forward to dining out again once vaccination rates rose and positive COVID cases started to fall. By July 2021, OpenTable reported that reservations had returned to normal after plunging by two-thirds during the pandemic.

 

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5 Year-Round Multitasking Merchandisers Worthy of the Investment

Selecting display merchandise for your business can be likened to purchasing foundational staples for your wardrobe. You should always prioritize quality and versatility to ensure your investment lasts through repeat uses and can be re-styled based on the season or event. Let’s explore five types of hard-working display merchandise that can be re-imagined differently throughout the year to save valuable time, money, and energy.

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The Future of Office Spaces After a Pandemic

The COVID-19 pandemic has changed office spaces as we know them. Back in March, many companies made the difficult decision to move employees to a work-from-home platform for safety purposes. Now, some companies are starting to consider the idea of transitioning back into the office. From safety barrier installation to permanent sanitation signage, the office is going to look far different upon return. Keep reading to learn about some major changes we expect to see in offices in the coming years.

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Color Psychology for Marketers & Merchandisers

Carefully choosing display elements is an essential step in any visual merchandising project and incorporating the right color for your brand or product can bring your display to the next level. But why not stick to a classic black or transparent scheme? While transparent or black display fixtures are usually a safe bet, research from colorcom.com reveals that 52% of shoppers won’t return to a store based on aesthetics alone. A study by 97thfloor.com shows that color advertisements engage customers 42% more than black and white.
 
If you haven’t used color in your displays before, don’t be nervous! This guide will help you decide which colors can psychologically promote and sell your products and services. Continue reading Color Psychology for Marketers & Merchandisers

50 Holiday Shopping Statistics and Trends

The holiday season is a wonderful time of the year for consumers and retailers alike. During the last few months of the year, shoppers surge into shopping malls, small businesses, and online stores to purchase gifts for their winter celebrations.

However, competition can be stiff during this time of year, with almost every retailer vying to maximize their revenue. As a result, retailers that understand the motivations and purchasing habits of their shoppers stand to reap the most profit. Let’s take a look at key statistics and trends that retailers should leverage during this holiday season. Continue reading 50 Holiday Shopping Statistics and Trends