Category: Retail Strategy

6 Tips to Enhance Your Wine Tasting Room and Drive Sales

The wine tasting room can be either the biggest driver or deterrer of sales for wineries. Your wine tasting room should not only reflect the winery itself but should be designed to drive sales through a combination of top-notch customer service, creating a social atmosphere, and display products. This blog post will provide guidance by giving a list of 6 tips for creating the perfect wine displays for your wine tasting room.

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Goodbye Summer, Hello Fall: Labor Day Display & Decoration Ideas

Having  Labor Day displays and decorations for your retail store is a terrific opportunity to attract back-to-school shoppers and increase sales. Whether you are unloading summer inventory or introducing new fall arrivals, this blog post will provide a few themed display and decoration ideas, while also giving guidance on how to balance both end of summer and early fall elements.

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How Slatwall Bins Can Save Space in Your Store

With many shoppers choosing to buy online, making the most out of brick-and-mortar retail space is crucial in terms of boosting sales and retaining customers. In fact, research shows that retailers have on average eight seconds to grab a potential customer’s attention, which is why the displays chosen to showcase products is something that needs to be carefully planned out and implemented.

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12 Memorial Day Window Display Ideas

With the unofficial start to summer upon us, it’s time for retailers to ready their Memorial Day displays. Memorial Day Weekend, and the week prior, is one of the busiest times for retail shops as many people have a long weekend to shop the sales. Foot traffic and sales can be increased if retailers go the extra mile in creating an enticing holiday themed window display.  In this blog post, we will give several tips for making patriotic-themed window displays for Memorial Day using stock and custom merchandising products available at shopPOPdisplays.

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Ideas to Light Up Your Dispensary Displays and Promote Sales!

It may not take much to attract customers to your cannabis dispensary shop, however converting visits to purchases is another matter. Marketing, branding, inventory, as well as store footprint and layout all come into play. Quality products and stellar customer service are key factors in a successful business, while clean and clever presentations can seal the deal. Dispensary displays are the unsung heroes of the cannabis industry. It’s true. A few strategically placed marijuana displays and supporting fixtures can make a sale. Here, cannabis dispensary displays that’ll have customers rushing to the register. Best of all, you can pick-and-choose items to best suit your needs, retail space, and budget.

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3 Creative Ways To Show Off Your Best Selling Merchandise with Baskets

How to creatively use baskets to showcase your merchandise

 

If you are a retailer or small shop owner, you may have realized by now that the same old nondescript metal or plastic bins don’t seem to effectively catch your customer’s attention anymore.  As surprising as it may seem, customers pay just as much attention to the vessels and containers in which merchandise is displayed almost as much as the products themselves! There is truly an art behind clever visual merchandising. According to an article from completecontroller.com, “Visual merchandising makes retail spaces more attractive and pleasing for customers, entices foot traffic, and encourages impulse buying. … Visual merchandising is all about the look, feel, and culture of your store and brand. If it’s done correctly, it will help increase your customer brand loyalty.”

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How to Create a Vape Shop Display That Turns Heads

It’s no secret that attractive displays create attention and sales. Vape displays are no different. In fact, given the intricate, ornate, colorful, and classic designs of some commercially available vapes, vaporizers, vape pens, e-cigarettes, e-cigs, hookah pens, and e-pipes, all terms used to describe electronic nicotine delivery systems (ENDS), presentation is everything. Here, vape display ideas to get consumers in the door and to the checkout counter.

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How to Create the Perfect Holiday Gift-Giving Display

December is here and that means the holidays are right around the corner.

One thing is for certain—this time of year for retailers can feel hectic and can often come with its own set of challenges to stand apart from the competition. However, the shops, boutiques, and department stores that tend to thrive and succeed the most in such hustling times are those that make it easiest for their consumers to navigate their exact shopping needs: GIFTS!

According to an article released by the National Retail Federation, “Consumers plan to spend $997.73 on gifts, holiday items, and other non-gift purchases for themselves and their families this year.” All the more reason to make sure your holiday displays impeccable, precise, and geared towards the gift-givers intent. Here, great ways to ensure your product, regardless of industry, stands out in front of crowds.

 

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6 Easy and Effective Ways to Prep Your store for Black Friday

It’s that time of the year again — yes, retailers everywhere are preparing for the grand event of Black Friday, which this year falls on November 26. With holidays just up ahead, the excitement to shop is most definitely in the air and with that, store managers and visual planners will take to the drawing board to come up with out-of-the-box solutions to make their shops stand out amongst competitors during this fierce time in this spirited consumer climate. There is no time like the present to put a plan in action. Afterall, Black Friday starts earlier every year! Here, 6 tips to get sales rolling.

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4 Tips for Retailers Transitioning Between Seasons

A major plight of the seasons for retailers is transitioning and repurposing inventory to keep your store looking fresh and relevant for the season that is upon us. It’s been proven that stores and visual merchandisers who take the time to modify their plans and adjust to transitions will see a rise in in-store traffic and higher volume of sales. According to website smallbusiness.chron.com, “One of the most basic reasons companies rearrange merchandise is to give their stores a fresh look. … In lieu of a lot of new products, rearranging merchandise presents a new look that causes regular customers to think they are getting a new experience. Some shoppers don’t go through the whole store on each visit.” Which is exactly why we have carved out 4 major ways you can refashion your store for each season without stress!

 

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