Category: Retail Strategy

8 Merchandising Tips for March Madness® That Won’t Make You Crazy

That time of year that college basketball fans wait for is upon us: March Madness®. The NCAA tournament, which usually begins in mid-March, brings out legions of fans rooting for their favorite team. Each year 60 million Americans watch the games, most often at the local bar, decked out in their team’s gear. That means there is a fantastic opportunity for local businesses—restaurants, bars, sporting goods stores, and more—to boost their profit margins during this time. Of course, it’s important to make your location appealing to customers. Keeping merchandise organized and patrons safe from overcrowding are key elements, and shopPOPdisplays has the retail displays to help business owners achieve both goals.

 

 

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How Versatile Acrylic Boxes Can Make an Event

Planning a special event takes a great deal of time and money, so finding something that can serve multiple purposes and help make your celebration stand out is a true game-changer. For event planners, one of those items is the acrylic box. “Acrylic boxes are great for multi-use when it comes to weddings and events,” says Sam Nelson of EVL Events. “We will have our signage or stationery vendor duplicate the font used throughout the wedding and vinyl something on the box to customize it for the couple and make it stand out.”

 

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7 Visual Merchandising Tips for Transitioning Seasons on a Budget

It was Greek philosopher Heraclitus who said, “The only constant in life is change.” As the world around us ebbs and flows, it’s important not to get left behind, especially when it comes to your business. Retailers should continually update their stores to prevent becoming stagnant or feeling outdated in the customers’ eyes. shopPOPdisplays has the merchandisers you need to keep your store looking fresh, relevant, and organized on a budget as the seasons change. Here are our seven best tips you can start implementing today.

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5 Visual Merchandising Tips for Sweet Valentine’s Day Sales

Retailers know first-quarter sales are needed to set the pace for the remainder of the year, so Valentine’s Day sales are about more than just selling chocolates for retailers around the country. In 2022, consumers spent $23.9 billion on Valentine’s Day gifts—the second-highest year on record, according to the National Retail Federation.

 

 

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How to Create a Zen Den for Houseplants Using Mirrored Pedestals

Incorporating plants into your home decor allows you to bring the natural beauty and calming essence of the outdoors inside. And while many lovingly refer to tending to their gardens as “plant parenting”, it’s really the greenery that cares for us – it’s scientifically proven that by improving our air quality, plants help reduce anxiety and increase focus. Plus, they visually liven up a room and add plenty of interest, especially when organized and displayed with a mirrored pedestal or two and a strategically placed mirror. Let’s explore the ways decorating with houseplants can create a sense of calm or zen in your space and the role mirrored pedestals can play in further enhancing their benefits.

 

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How to Design a Collectibles Showroom for Every Space Size

From shopkeepers, art handlers, retailers, and hobbyists to professional collectors, visual merchandisers, and connoisseurs alike—collectors are always searching for new, leading-edge ways to display their treasures, collectibles, and merchandise to garner the most attention. Of course, depending on your space, you will need a wide range of display solutions to optimally showcase these items. Below we will discuss the most practical and space-conscious displays and the best method to use them in your unique displaying location or showroom.

 

 

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January White Sale: 6 Tips on How to Put One Together

Ah, January… A time when all the hustle and bustle from the busy holiday season settles and the tempting lure of a fresh new year beckons. It’s a clean slate met with energy and motivation to set new goals and a better precedent for yourself. But, for many retailers, January hits hard on sales, as customers focus instead on paying off holiday debts racked up since Black Friday and obliging to tough New Year’s resolutions.

 

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The Surprising Way to Modernize Your Retail Store: Wooden Furniture

One of the oldest and most reliable building materials, wood is notably both sturdy enough for laying foundations and aesthetically pleasing enough for interior decorating. The ability of wood furniture to stand up to years of wear and tear means it has the potential to be passed down through generations and found in decent shape at vintage shops, but that doesn’t equate to it being dated. In fact, decorating with wood can modernize a space when done correctly, and its versatility ensures it can easily be incorporated into any retail store from boutiques to cafes. Read on to find out our thoughts and suggestions pertaining to wood furniture.

 

 

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What’s the Difference Between a POP and POS Display?

While many consumers shop online, there are still plenty of people who prefer to pick out their merchandise in brick-and-mortar stores. A recent survey found that 82 percent of U.S. adults choose to shop for groceries in stores, while another study found that 54.5 percent of Americans would rather shop in person for all of their items.

 

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10 Clever Tips on Engaging Customers with a Limited Sales Crew

Filling sales positions can be a challenge year-round, but it is especially important during the holiday season. According to a recent survey from MultiMediaPlus, executives are rushing to try to find solutions to the employee shortage—in addition to facing issues with the supply chain.

“We’re in a tighter labor market from an unemployment standpoint than last year,” says Matthew Lavery, director of talent acquisition at UPS, told Barron’s. “Candidates are more difficult to find.”

A lack of help can lead to lost sales, which is the last thing a retailer wants, especially during the holidays. Luckily, there are some simple, yet creative, steps you can take to make sure your profits are up even when staffing is down.

 

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