Category: Retail Strategy

How to Use Pedestals to Make Point-of-Purchase Displays Stand Out

Point of purchase displays, also known as POP displays, are a very effective way to display products and encourage sales from shoppers within retail stores. POP displays are usually displayed separate from shelving, in any part of the store where customers can engage with products.

POP displays can provide a range of benefits for brands that choose to implement them. One medium that brands use to create POP displays is display pedestals. Since they are available in a range of colors, styles, and sizes, marketers find these effective vehicles for their POP displays. To learn more about how POP displays benefit brands and how to select the best pedestal for your POP display, read on. Continue reading How to Use Pedestals to Make Point-of-Purchase Displays Stand Out

What is Visual Merchandising and Why is it Important?

With the influence of eCommerce growing, brick-and-mortar stores need to capitalize on every potential customer entering their store. That’s why visual merchandising has become such a critical part of the in-store experience in recent years. It vastly improves the customer experience, encouraging repeat purchases. These displays also highlight the features and benefits of the products that stores would like to promote, improving sales of specific items. Continue reading What is Visual Merchandising and Why is it Important?

11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Right product, right place, right time—it’s the lofty visual merchandising goal to which so many designers aspire. There are a lot of products competing for your customer’s attention. Effective retail merchandising involves creativity and good decision-making to fuel that first burst of purchasing desire. In order to keep customer attention long enough for a sale, retail displays need to blend eye-catching creative appeal with a sound visual merchandising strategy.

 

Read our guide to visual merchandising and start breathing new life into your retail displays.
Continue reading 11 Visual Merchandising Techniques to Freshen Up Your Retail Display

Creating a Better Customer Experience with Visual Merchandising

Today, the customer experience retailers provide is one of the biggest factors that determines which brands will sink and which will swim. With that being said, in terms of retail customer experience, visual merchandising is everything. Effectively leveraging visual merchandising in your brick-and-mortar will help draw customers into boost retail sales, while helping provide a positive customer experience that keeps them coming back. Continue reading Creating a Better Customer Experience with Visual Merchandising

Tips and Tricks to Boost Your Retail Sales

Regardless of the products you’re selling at your storefront, there are plenty of opportunities to consistently boost sales. How? By keeping your retail displays updated! Optimizing your product displays ensures your customers consistently have something new to catch their eyes. Moreover, quality displays provide personal views of your latest and greatest products, helping guide them toward a faster buying decision.

With this in mind, we’re diving into a few tips and tricks you can use to boost your display efforts and maximize your retail sales. Take a look: Continue reading Tips and Tricks to Boost Your Retail Sales

Your Guide to the Modern In-Store Customer Experience

The customer experience has come a long way, thanks to technology and the wide array of resources retailers now have at their fingertips. Today, however, consumers have a wider variety of shopping options than ever before. Resources like e-commerce shopping, mobile apps, and customer review sites now put control over the shopping experience in the hands of the consumer.
 
As a result, today’s retailers need to differentiate themselves—providing unique customer experiences that convince consumers to take their business through the doors of brick and mortar storefronts. With this in mind, we’re exploring what consumers expect from the in-store experience and the tips and tricks retailers can use to generate more revenue. Continue reading Your Guide to the Modern In-Store Customer Experience

7 Tips to Get Your Store Ready for Black Friday

Black Friday is the largest shopping day of the year in the US. Just last year, Americans planned on spending 59.57 billion on Black Friday and Cyber Monday purchases combined. For retailers, this season is make-or-break. The stores ready to take full advantage of consumers eager to purchase in time for the holidays will no doubt generate increased revenue. But what if you don’t have a game plan laid out for the big day? Continue reading 7 Tips to Get Your Store Ready for Black Friday

Retail Shopping Isn’t Dead: A Guide to Retail Success

Modern retail shopping has undergone a lot of changes in the past few years. While many speculate that these changes signal the end for in-store shopping, the data suggests otherwise. The era of visiting brick-and-mortar storefronts isn’t over. In fact according to a research study by Time Trade. 75% of buyers prefer to buy in-store if the item they are looking to purchase can be found in the nearby store online. However, with the introduction of the online marketplace, retailers need to adapt to the changes introduced by digital channels and e-commerce by providing new experiences for customers to keep them coming through the door. Continue reading Retail Shopping Isn’t Dead: A Guide to Retail Success

Visual Merchandising: Create POP Displays to Drive Sales

In a world where shoppers are dependent on the convenience of purchasing goods online, it can be challenging to drive customers into your brick-and-mortar storefront. With this in mind, one of the common pain points for retailers trying to drive in-store traffic comes down to the display efforts they use to entice consumers. So, how can retailers better leverage their displays to catch the attention of consumers and get them through the door? In this article, we explore what factors and approaches that should be considered when constructing retail displays in terms of product placement and visual merchandising. To get back to the basics, visual merchandising is the process of planning out your store layout and pairing this plan with the right displays to maximize ROI and boost sales. Additionally, we cover tips and tricks you can use in your display efforts to appeal to your customer base and encourage purchases. Continue reading Visual Merchandising: Create POP Displays to Drive Sales

Finding the Right Display Case or Display Items for Your Bakery

If you are a bakery owner, you know how crucial it is to have an impressive presentation for your baked goods. Presenting delicious products to your customers in a unique, appealing way is essential for your business’s ROI. Combining the best of functionality and design is key to creating a successful bakery display. Here at shopPOPdisplays we have a variety of display cases and stands that will help enhance your food product while also providing a beautiful foundation for it to rest. Listed below are examples of some of our products that can delightfully highlight your sweet treats. Continue reading Finding the Right Display Case or Display Items for Your Bakery