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The 4th of July is a time of celebration, relaxation, backyard BBQs and most importantly —a time for American retailers to run major sales! As this patriotic holiday approaches, consumers are eager to spend on celebrations with 88% of them preferring to shop in-store rather than online to add a personal touch to their holiday weekend. This trend emphasizes the importance for retailers to standout with compelling 4th of July window displays, inside visual merchandising displays, and captivating décor to get their customers excited about the special summer occasion.
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