Unless you’ve been living under a rock, crystals have been trending the last few years with no signs of slowing down. Beyond new-age types, the stones have found new appreciation from everyone from celebrities and collectors to social media influencers and gen Z teens (and their parents). But you know crystals and gemstones are really popular when Walmart is selling crystal-infused water bottles.
Appeal to the kindness of people and share in the reward. Although the notion of giving back is on full display during holiday season, year-round charitable sponsorship builds customer loyalty, positive brand messaging, and holiday spirit that spans 12 months a year. Cause marketing or Corporate Social Responsibility (CSR) is when a company contributes to charitable causes and supports social issues while also making a profit, but this dual-purpose mindset has garnered devout followers especially after the challenging last few years. Here, four ways your business can spread good will and boost consumer relationships throughout the year!
