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Retailers must take care to craft creative retail displays that bring in new customers while succinctly communicating their brand image. For small stores with limited space in particular, it’s imperative that they make the most out of their visual merchandising strategy to maximize their impact. While many merchandisers assume that having less floorspace would make their task simpler, the reality is that retailers with little space must use every part of their store – which can leave a lot less room for error. Continue reading How to Maximize Floorspace in a Retail Store
Author: Marla_Bracco
How to Display and Design Endcaps
Endcaps are point-of-purchase product displays that are placed at the end of aisles in retail stores and grocery stores. Due to their conspicuous placement, endcaps are prime real estate for visual merchandisers. Not only do they encourage impulse purchases, they set the tone for the entire aisle they’re attached to and temporarily influence buyer behavior as a result.
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The Ultimate List of Event and Tradeshow Statistics
Tradeshow and corporate events offer a wide range of benefits for organizations. Sales teams can connect with clients and prospects to create real relationships. Your company can use panels and informational sessions to establish itself as a thought leader. Additionally, you can better explain the benefits of your products at a fraction of the cost. Consider the following stats and trends related to tradeshows and events: Continue reading The Ultimate List of Event and Tradeshow Statistics
Using Displays to Stand Out at a Craft Fair
Craft fair season is upon us! As local artists and craftspeople gear up to sell goods at these shows, it’s common to wonder exactly how to get noticed by shoppers in a bustling venue. Seasoned artists are aware that they only have a few seconds to capture a shopper’s attention as they peruse the fair – to take advantage of that short window of time, it’s important to set up a booth that encourages shoppers to stop and take a closer look at your art.
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The Ultimate List of Retail Statistics and Trends
Retail is a rapidly changing business. In fact, how we purchase has changed immensely in just the last five years. From eCommerce, to pop-up shops to brick and mortar, there are a lot of areas for consideration when choosing which direction you want your store to take. Over the years, we at shopPOPdisplays have seen a number of these changes in the industry through our collaborations with large brands and retailers.
These statistics and trends should be able to help you leverage the potential of your in-store brand, expand on customer loyalty, and get ahead of the competition. Continue reading The Ultimate List of Retail Statistics and Trends
4 Tips to Create Interesting Window Displays
Window displays use the windows on a retailer’s storefront to strengthen their brand’s image while promoting products. Retailers often use window displays as an initial touchpoint for shoppers, while enjoying differentiation from nearby competitors.
Ideally, a window display should disrupt a customer’s path, and encourage them to focus on the display for just a moment. Studies have shown that shoppers feel inclined to enter stores that have visual merchandising displays – and once a shopper has entered your store, they have a better chance of purchasing.
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How to Encourage Impulse Buying with Point-of-Purchase Displays
For brick-and-mortar retailers, impulse purchases are key to capturing additional, unplanned sales from customers. These small purchases can incrementally grow to represent a significant portion of sales—over the course of a year, the average customer will spend $5,400 on these small, spontaneous transactions. Interestingly, 79 percent of impulse purchases occur in brick-and-mortar stores as opposed to online, representing a sizeable and unique strength that all brick-and-mortar retailers should integrate into their visual merchandising strategy. Continue reading How to Encourage Impulse Buying with Point-of-Purchase Displays
How to Pick the Right Size Display Box
Whether you are a collector of antiques, sports memorabilia, or want to showcase a unique piece of art, picking the right size display box is essential to the success of your display. At shopPOPdisplays, we carry a wide range of acrylic display boxes that will perfectly complement your items. Below we have compiled some basic guidelines and suggestions to help you determine what type of display box and base is right for your item. Continue reading How to Pick the Right Size Display Box
Three Styles of Acrylic Display Cases for Retail Fixtures
Display cases are a fundamental part of the contemporary retail experience. Maybe your business is opening a new store, or undergoing an initiative to remodel an existing store to breathe new life into it. No matter what the motivation is, retail display cases are a fantastic choice to present and protect items. Continue reading Three Styles of Acrylic Display Cases for Retail Fixtures
How to Create Striking Displays to Overcome eCommerce Competition
Online shopping may be on the rise, but many customers are unwilling to let go of traditional, brick-and-mortar retailers. In fact, only a slim majority of millennials prefer shopping online, with all other age demographics-even Gen Z-preferring to go in-store. This is primarily due to the diligent work of visual merchandisers to create unique, engaging in-store experiences. Continue reading How to Create Striking Displays to Overcome eCommerce Competition