For major book retailers and small newsagents alike, November is the time to commemorate our favorite literary works and motivate young writers with inspiring exhibits of works from decades past. From new coming of age works to classic tales, scribes and bookworms are looking to their favorite vendors to put together an arrangement of stories that honor the art of writing. But, with a catalog that runs the length of the Mississippi, it can often feel daunting to figure out what you want to present as a retailer and more importantly how to make those selections truly capture the attention of your consumer. There are a lot of ways to lure in your audience, it must be done creatively, sometimes using off-the-cuff display pieces, like space-saving tablet holders and often using a display piece with exact intent such as tabletop lecterns or podiums . Nonetheless, the books selected for display should be used to motivate consumers, because they are likely looking for inspiration as they work on their own works of art. According to Medium.com, “To complete a 50,000-word work-in-progress within 30 days, you should plan to write an average of 1,667 words per day.” That’s a lot of typing! It’s also been said that to write well, you need to read well, making aspiring authors browse book aisles with absolute vocation. As a retailer, your mission – and business is to help them find what they are looking for – even if they’re browsing and don’t have a definitive find in mind – by using some of these indispensable display pieces to truly guide them to what they need to succeed!
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