Delightfully Digital: Transforming Your Ice Cream Menu Board

 

ice cream menu board

Whether you sell just cones and cups or have expanded your menu to include gelato, sorbets, frozen cakes, milkshakes, and more, you want your customers to know what frozen delights you have to offer. And while a traditional ice cream menu board is fine, why not delight your base with digital displays? Here’s the scoop on digital ice cream shop menu boards—from why you need one to the best solutions for your shop.

Why You Need a Digital Ice Cream Menu Board

Looking for a reason to go digital? We have ten! Here, are ten reasons to use a digital ice cream menu design.

1. Display Dynamic Information Clearly

While old-school ice cream shop menu boards have a definite charm, digital signage delivers clarity. Vibrant signage with attractive colors and easy-to-read text fonts allows customers to clearly read the menu—and any other information you want to share, such as product images, seasonal flavors, toppings, allergy information, ingredients, special promotions, and more.

2. Boost Promotions

The versatility of digital means you can schedule promotions to be seen by patrons at the most crucial time. For instance, a happy hour deal such as “two scoops for the price of one” can appear on screen during the happy hour time period or on a loop over the weekend to draw customers back for the hour on weekdays.

3. Show Your Ice Cream Creations

Boost sales with the mantra, “show, don’t tell.” A digital menu board with images of your best-selling ice cream concoctions will be irresistible to customers. The technology allows you to pivot to showcase new items easily or pair them on screen with descriptive text so customers know what to order when they see something they like.

4. Attract Foot Traffic with Visual Appeal

Capture the attention of passersby with a dynamic display. A digital menu board in the shop’s window or on the sidewalk outside can show videos of customers enjoying a cone or milkshake; share user-generated content from social media; or play a video of the ice-cream making process.

5. Clean and Easy-to-Read Menu

Avoid a cluttered menu. If you have a lot of flavors and you want to mention them all, consider a rotation of text and images to display all options so it will be easy for people to read. Or, use multiple screens to display your ice cream menu boards. Keep in mind that customers may be viewing the screens from a distance, so the font size needs to be large enough to be legible.

6. Change Coloring and Theme Seasonally

While your branding should stay consistent, you should update your ice cream signage seasonally. It’s easy when you use seasons and holidays as your guide. After the December holidays, winter celebrations such as Valentine’s Day and St. Patrick’s Day call for pink and green colorways, respectively. Fall hues of orange and brown can welcome seasonal flavors such as pumpkin spice or maple walnut.

7. Highlight Key Ingredients

There’s no better way to announce that your ice cream parlor proudly serves homemade varieties with the freshest ingredients. It’s also a great way to get the word out that you sell vegan, dairy-free, or gluten-free ice cream and/or cones, while listing some of the alternative ingredients used.

8. Incorporate Branding

Whether your digital display is listing ice cream flavors or promoting pints to go, you want to incorporate your brand in your ice cream menu design. The digital display should include your brand’s colors, fonts, and logo to best enhance brand visibility.

9. Real-Time Updates to Out-of-Stock Flavors

Sold out of mint chocolate chip? Let patrons know before they order to reduce disappointment. Digital ice cream shop menu boards make it easy to update menu choices than their traditional counterparts.

10. Streamline the Order Process

Staff and customers can save time with an interactive ice cream digital menu board order display. Or digital signage can be used to let customers know when their table or order is ready.

Best Digital Ice Cream Menu Board Solutions

Depending on the size of your store, you may need various ice cream signage—digital screens behind the counter, portable screens in the dining area, and outdoor signage for the sidewalk.

LCD screens – Perfect for ice cream shop menu boards, they are easy for you to set up and update and easy for your customers to read.

Touch Screen digital displays – Provide a more engaging experience for patrons with an interactive touch screen sign.  shopPOPdisplays has an array of interactive digital kiosks for in-store ordering to choose from.

Outdoor Signage – Portable, rechargeable outdoor digital signage positioned on the sidewalk out front of your store will help draw passersby into your ice cream parlor.

Final Thoughts: 

Ready to delight your customers with digital ice cream signage? Contact us at shopPOPdisplays to learn about how our digital display solutions can transform your ice cream menu board.

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