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There are many benefits of digital signage for retail stores whether you are considering the technology for a mom-and-pop shop, mall retailer, or big box stores. Digital displays help provide information, announce store promotions, entertain customers, personalize the shopping experience, and much more. Digital signage also benefits your bottom line—whether you sell clothing, cannabis, cookware, or candy.
Digital signage displays include interactive displays like LCD, LED, or projection screens, simple electronic posters, and complex interactive kiosks. Here we discuss 10 benefits of digital signage in retail that will help drive sales.
1. Increase Foot Traffic.
The moving images or bright graphics of digital signage capture customers’ eyes and draw them into the store. Whether you use portable indoor signage in the store window or outdoor digital signage on the sidewalk, enlist them to display current promotions, featured merchandise, customer testimonies, store hours, menu and pricing, your brand’s story, and more.
2. Provide Information on Products.
Digital signage can do more than display pricing. Digital signage in retail can note the materials or sustainability of a product; share how the product is made, suggest similar products, post ingredients, list instructions for use, mention the benefits of using the product, etc. Use digital signs to engage and educate customers about your brand.
3. Entertain Shoppers.
Digital signage can help reduce perceived wait times in checkout lines. Keeping customers entertained will keep their attention busy while waiting to pay for purchases. While a digital display at checkout can provide information on your products and promotions, consider music videos, cooking tutorials, news programs, or weather updates as well. Just keep your target demographic in mind. For instance, a teen clothing retailer may opt for music videos while a cookware shop may run cooking tutorials.
4. Display Social Media.
Social media marketing is especially important for younger demographics. According to a 2023 report from the International Council of Shopping Centers, 85% of Gen Z social media users say their purchasing decisions are influenced by social media. Use that to your advantage. In-store, use digital displays to share user-generated content (UGC), such as positive posts, photos/videos of products styled by customers, and glowing reviews. UGC helps create a connection with the consumer to drive sales.
5. Show More Available Products.
Another benefit of digital signage is to alert customers to additional inventory. For instance, when a customer can’t find what they’re looking for, they can turn to an interactive digital display to search for an item and find out if the item is in stock. It can be used as a digital cross-selling tool to suggest other product recommendations. Digital displays can also help expand your inventory beyond what you can physically carry in-store.
6. Provide Directions.
Digital displays for retail can also be used as a wayfinding tool. Think store directory or maps, or directional information such as exits, dressing rooms, and restrooms. This usage is helpful in larger retail spaces, and even smaller spaces, that change departments around frequently. They can also be used to direct shoppers to specific products and locations on the retail floor.
7. Improve Customer Engagement.
The immersive quality of digital signage not only draws the customers’ attention, but it also engages them (while providing you with information and hopefully, a sale). Interactive media like quizzes, surveys, and games can collect data from customers (such as interests and preferences) while visuals and videos will engage them through the call to action (CTA). Speaking of CTAs, you can use interactive touchscreen signs or QR codes to direct customers to a website to complete an order or enroll in a customer loyalty or reward program.
8. Personalize Shopping Experiences.
Use data collected via digital signage to create personalized product recommendations for your customers. An interactive mirror display can suggest accessories for a virtual try-on based on the customer’s initial wardrobe selection. Interactive digital displays can collect data, such as dwell time, content interaction, and demographic information, to make informed decisions in future marketing campaigns.
9. Show Seasonal Promotions.
Placed in a storefront window or strategically within the space, digital displays for retail can advertise current promotions and seasonal deals. Their flexibility allows them to be updated quickly so when discounts get deeper or new products are launched it’s easy to update the screens.
10. Pivot Quickly to Respond to Trends.
One advantage of digital displays is that they can be updated so fast, you can jump on a trend promptly. For example, if a local sports team wins a championship, you can immediately update with a congratulatory message or market merchandise of the winning team.
Whether needed indoors, outdoors, or on the go, let shopPOPdisplays help you create the best digital displays for retail. Our experts will help find the digital display solutions that fit your needs, including support for setting up your displays. Contact us today!