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As healthcare spending continues to rise globally, now is the perfect time for both large chains and local independent pharmacies to do all they can to capitalize on sales. Pharmaceuticals, vitamins, and medical supply displays must be orderly, clean, and accessible to make it easy for customers to find the products they are seeking. In this article, we’ll explore what a pharmacy display is, why it’s so effective, and five pharmacy display ideas ShopPOPdisplays can help you put into place to boost sales.
What is a Pharmacy Display?
A pharmacy display is any visual merchandising strategy used to showcase products in an appealing way that grabs customers’ attention and entices them to buy. Any tool that effectively communicates a message or organizes products in a visually enticing way encourages customers to browse longer, understand more easily, and establish a connection with the products, ultimately leading to a boost in sales.
Furthermore, having organized and clean pharmacy displays makes it easier for customers to find what they’re looking for – whether it’s simple headache relief, a brace for a twisted ankle, cough drops, or Band-Aids –establishing an organized pharmacy display helps the customer navigate to the aisle needed, making it easier for the customer to ultimately purchase products.
5 Pharmacy Display Ideas to Boost Sales
Use Acrylic Risers:
Incredibly versatile and easy-to-use, acrylic risers showcase multiple products in an organized and eye-catching way, preventing them from being either blocked or tossed haphazardly. They’re perfect for highlighting a specific brand or category of products, such as skincare or allergy relief, together in a designated area. By elevating the products, customers are more likely to take notice and consider purchasing. You can place U-shaped risers on shelves or counters or turn to acrylic tiered step displays to thoughtfully present many smaller items within a limited space.
Utilize Countertop Displays:
Countertop displays are great for promoting smaller, impulse-buy items like lip balm, hand sanitizer, or travel-sized products. By keeping these items in a prominent location, such as the checkout counter, customers are more likely to notice and purchase them. ShopPOPdisplays offers a variety of premium countertop display merchandisers, like a locking shelf display case for security reasons, as well as tiered collapsible displays to stock multiple levels of products in an organized and easy-to-access way. Counters are also the perfect place to display literature holders filled with helpful pamphlets that help build a trusting relationship with customers and answer common questions about new products or medications.
Incorporate Signage:
An essential component of any pharmacy display, signage helps customers navigate throughout the store more easily and conveys important messages about products, promotions, services, and policies. You can work with ShopPOPdisplays to create custom signs that educate customers about health-related topics. For example, a display promoting vitamin supplements could include signage explaining the benefits and convey images that elicit an emotional response or connection. You can use floor standing sign holders that can be placed throughout the pharmacy and continually fitted with fresh signage for convenience, such as notifying customers about COVID vaccines.
Create Themed Displays:
One effective way to attract customers is to create themed displays that tie into seasonal events, trending topics, or promotions. For example, during flu season, a pharmacy could create a window display promoting vaccines as well as products that help boost immunity – it’ll draw attention from potential customers before they even walk through the door. You can also take advantage of the endcap space at the ends of your aisles with themed displays. They act as a focal point for customers to easily locate topics already top of mind, like products related to stress relief and anxiety management. Plus they encourage people to explore further into the aisle where they may find sleep aids, essential oils, and CBD product displays.
Consider Portable Displays:
The adaptability of portable displays ensures they’re indispensable to boosting sales in or even outside of your pharmacy. Merchandisers like message flags can be used for off-site promotions, such as health fairs or community events. This can help increase brand visibility and attract new customers. When collaborating with local businesses, like fitness centers or grocery stores, custom retractable banners help cross-promote products and services, expanding the pharmacy’s reach and customer base. Pop-up counters are also the perfect space to set up product samples or testers. This interactive approach engages customers, allowing them to experience products firsthand and increasing the likelihood of a purchase.
By embracing these ideas, pharmacies can enhance the shopping experience, build lasting connections, and ultimately boost sales. If you’re interested in learning more about healthcare displays and organizing medical office supplies for customers, check out shopPOPdisplays.com for a wide range of options.