Point-of-sale statistics that will make you more money

The point of purchase (POP, also known as point of sale) in your store—be it a register staffed by a salesperson or self-checkout—is a space with unlimited potential for incremental sales. People are drawn to pick up “one last thing” as they wait in line or run their goods by the scanner. In fact, most can’t resist. Keep these retail statistics in mind as you refresh your store displays for the new year.

 

 

55% of people make impulse purchases before leaving a store

 

 Impulse buys are big business

Consumers are 3x more likely to add impulse items to their purchase when shopping in-store vs. shopping online, and 40% of in-store shopping trips result in three items being purchased on impulse. In fact, 78% of men and 89% of women sometimes or always add additional items to their cart when shopping in-store. Even when shoppers are stopping in to pick up something they’ve already purchased online, 55% of them will make an impulse purchase before leaving. Using the moment of checkout to increase in-store sales is good business. Make impulse buys easy for them with thoughtful, eye-catching point of purchase (POP) retail displays.

 
 

 

 

people will use e-wallets by 2024

 E-wallet popularity is growing

Though it’s not everyone’s preferred method of payment (yet), consumers are getting more comfortable using e-wallets to store credit cards, debit cards and loyalty cards. The transaction value of mobile point of sale payment systems is forecast to grow at a 19.2% CAGR through 2024, with 1.8 billion people using them within the next four years. From a customer experience perspective, this means your store needs to be able to accept this type of payment because it’s becoming more popular and it makes transactions easier. As part of a positive in-store shopping experience, convenience should never be underrated.

 
 

 

Social/environmental impact  inspires 33% of purchases

 Eco-friendly is everywhere

It should be featured in your store, too—no matter what you sell. 33% of consumers now choose to buy brands based on their social and environmental impact, according to research by Unilever. You can use POP retail and signage displays in your shop to showcase sustainable products, promote conscientious ways to dispose of less sustainable materials, tell the story of your brand’s commitment to community well-being, help people make informed choices, and more. Products marketed as sustainable grew 5.6 times faster than those that were not in 2018.

 
 

86% of people buy half or more of their goods in-store

 In-store shopping is alive and well

It may feel as though the entire world is turning to online shopping, but that just isn’t so. 86% of consumers still buy half or more of their goods in-store, according to The State of Brick & Mortar Retail report. And you might be surprised who’s carrying on that tradition: Gen Z, the 9- to 24-year-olds (in 2021) who represent 68 million people in the U.S. They’re getting tired of being always online and want to shop in-store because it gives them a tactile sensory experience and the opportunity to disconnect from social media and the digital world, Kearney research into retail trends found.

 
 

 

71% of spur-of-the-moment buys    go toward food

 Queue them up to sell them more

Inevitably, we find ourselves in line when we’re ready to check out in-store. Savvy retailers make that queue work for them by displaying an enticing array of products that invite last-minute purchases. You can display small, “add-on” items that fit naturally with the products elsewhere in your store. Offer trial sizes that entice customers to come back for more. Or even just go with a bit of “wow, what’s that” intrigue. Show them things they never knew they needed. And keep this in mind: the top 3 impulse buys are food, clothing and household items. No matter the size of the space you have available, there’s a way to showcase a little something more using retail displays, and dump bins put irresistible products at hand-height.

 

 

On average, consumers make three impulse purchases every week, spending $5,400 on them per year. There’s no doubt about it—effective point of purchase displays boost sales. shopPOPdisplays offers one of the largest selections of acrylic display cases (including inventory control cases that lock), pedestals, risers, trays and organizers for retailers large and small.

Acrylic is a great choice for merchandising products at or near the point of purchase, because it’s stronger than glass, shatter-resistant, lightweight and optically clear. It can also be personalized with custom colors, printing and engraving, and because it is infinitely malleable custom designs are limited only by your imagination. Our craftspeople have put 40+ years of experience to work designing and manufacturing high-quality acrylic displays for retailers. They’ll help your store and your POP displays look fantastic, whether you choose standard displays from the catalog or come up with your own fanciful designs.