You put a lot of thought into your conference booth ideas. Your booth—whether it’s at a convention, conference, or trade show—probably packs a lot of punch into a little square footage. It’s a meeting place, a promotional space, and home base for you and your employees while at the show. If you’re in need of inspiration for an upcoming event, we’ve got you covered. This post will help you find the best booth ideas for events so your company can have a successful experience.
Why are booth ideas for events so important?
Trade shows and events not only showcase new products, but they provide an atmosphere for networking and connection. For a successful show, conference booth ideas should achieve three main goals: attract attendees’ attention, generate leads, and create brand awareness.
- Attract attendees to your booth by making your space stand out in a sea of other exhibition booth ideas on the show floor.
- Engage with visitors to your booth to develop professional relationships and capture leads.
- Strategically position the branding to leave a lasting, positive impression on attendees once the trade show is over.
So how do you achieve these goals? With display products and custom solutions from shopPOPdisplays that’ll make your trade booth ideas shine.
13 Best Conference Booth Ideas
For inspiration, here are 13 tips and tricks of the trade to help you execute the best booth ideas for events.
1. Smart Signage
Create eye-catching signage to draw attendees to your booth. Signage displays should be on brand but also visually creative to capture the attention of passersby in crowded expo event spaces. Consider a custom trade show backdrop or a custom printed table cover that conveys your business. Using bold colors and graphics will help your booth get noticed on crowded showroom floor.
2. Space-saving Displays
Displays can help maximize your space. A slim display, such as our Portable Wooden Floor Standing Display with Configurable Shelves, Hooks, Pegs can be set up in the center of your booth to pique interest and encourage customers to enter the space. It’s double-sided so it allows for showcasing more products and making items easier to view. Plus, it can be set up in minutes.
3. Go Vertical to Save Floor Space
Interested in convention booth ideas for a smaller footprint? Shelving and gridwalls can hold merchandise, save space, and draw the eye upwards to create the illusion of a larger space (and provide space for foot traffic in a smaller booth). Hang buckets and wire baskets from rods or gridwalls to display smaller items. Or consider shelving on the interior perimeter of the space for larger merchandise.
4. Offer Live Demonstrations
Exhibit booth ideas that involve direct engagement with customers is a must, and live demos fit the bill. Attendees that stop by your booth for a product demonstration are able to see (in real-time) how your product works and they’re also able to have any questions answered and offer feedback.
5. Rely on Technology
Interactive kiosks enhance customer engagement and help capture leads. Visitors to your booth can sign in or scan badges on a touchscreen. Or program a Freestanding Digital Signage with 4 Brochure holder for visitors to easily navigate your product offerings without the perceived pressure of speaking to a company representative and taking a product brochure for future contact.
6. Let There be Light
The exhibit hall has bright, albeit harsh, overhead lighting. But to focus attention on your display, add LED lighting. You can use task lighting to highlight certain products or install strips of colored lighting that matches your brand. For a custom touch that puts your brand in the spotlight, you can place illuminated displays themselves, such as our Custom Printed White Acrylic Pedestal with White LED Lights. Place at the entrance to your event booth, they’ll be an eye-catching display for all who walk by.
7. Embrace Social Media
In today’s world, booth ideas for events should take social media into account. Portable LCD screens can stream your live social feeds can take residence in your booth. For a bigger splash, provide a unique or bespoke area for guests to take a selfie to share on their social media feeds. Your efforts will reach customers beyond the walls of the convention center. If you include a hashtag, you can share user-generated content to populate your own social media pages as well.
8. Make it Sustainable
Sustainability is still a trend for exhibit booth ideas. And your commitment to using recycled and/or renewable, material for convention booth ideas showcases your proud corporate responsibility. Our Woodland Park Collection is not only eco-friendly but in-stock, quick to ship, collapsible, and pack flat for easy transport. They’re a go-to for a variety of trade fair booth ideas.
9. Stoke engagement
Draw people in by asking them about themselves. For instance, ask thought-provoking questions about your specific industry, the trade show, or life in general and encourage customers to share their thoughts for others to see. A simple blackboard panel, a wall with post-its, or an interactive LCD touch screen will spark conversation around your booth.
10. Game on!
Here’s a winning booth idea for events. Since people love to win prizes—and collect free swag at an expo—combine them to attract a crowd. The ideas are endless: A prize wheel, a scavenger hunt, or high-tech options like augmented reality (ie, golf simulator) or interactive quizzes and memory match games on interactive LCD touch screens.
11. Think outside the box
Stacked acrylic boxes create a simple, and simply stunning, trade fair booth idea. Items placed inside each box will be protected from dust and handling, but you can always arrange merchandise on top to maximize the display surface and elevate products. A wide variety of stock and custom acrylic boxes are available at shopPOPdisplays and they ship quickly, too.
12. Educate and Inform
Promote your company, showcase your products, and introduce your thought leadership team with brief discussions at your booth. Our Freestanding Digital Signage with 4 Brochure holder can play short videos detailing how your products or services work and customers can grab product brochures for the future reference. Or, use your space to feature a brief talk from a key opinion leader for the company. Have attendees register for the in-person live lecture at your booth to capture leads.
13. Offer a respite
Trade shows and conventions can be tiring. When creating your trade fair booth ideas, be sure to include a welcoming place for registrants to rest their feet. Couches and comfortable chairs, refreshments, snacks, and even charging stations for multiple devices invite the attendees to stay a while and open the opportunity for conversation. The space can also be used for informal or impromptu meetings during the show.
Ready to Implement Your Conference Booth Ideas?
You can spend a lot of time and money getting your conference booth ideas just right. We hope these trade booth ideas featuring some products from shopPOPdisplays inspires you to create your best conference booth yet. We are here to help you make that a reality. Contact us today to get started!