Whether you are selling fine jewelry or fashion pieces, have a shop on Main Street or the mall, you need a jewelry display that will increase visibility and sales. Here we discuss five jewelry display ideas that will work for any space.
1. Display by Collection
A matching set of a necklace, earrings, brooch, and bracelet—called a parure in French—is still a popular choice for consumers. It gives the wearer flexibility to wear the pieces together for a classic uniform look or mixed with other accessories to create a unique look. As a retailer, it benefits you to display a collection together (even if you mix in a few other pieces for visual interest). The cohesiveness of the collection will garner just the right amount of attention from customers and may encourage add-on sales.
2. Display by Price Point
If your merchandise has a wide range of price points, consider organizing by price. This will guide customers to jewelry displays that hold the most interest to them—and their budget. It also aids the salesperson in showing customers selections they are most likely to buy.
3. Integrate Different Display Types
No matter how you organize your merchandise, you’ll need a variety of displays. Here are six jewelry display ideas for any retail space.
Busts:
Whether you use vintage-style busts or our Tall Bust Necklace Display, cluster them on a counter or in a corner to create a vignette. Use risers or boxes to arrange them in varied heights for visibility and visual interest. A felt black bust is an elegant choice for precious gems and stones, a leather white bust makes gold jewelry stand out; and twine necklace busts offer a unique background for more unique pieces.
Ramps:
Slotted Bracelets Ramps, available in felt black or leather white, match the style of your jewelry while providing a setting that makes them stand out. Raised on an angle, the display provides easy viewing for customers.
Round:
Drape bracelets over Half Round Displays to give customers a more detailed view of the jewelry in a smaller footprint. Its smooth surface allows you to arrange as many bracelets as you’d like. Its round shape allows customers to see how the jewelry will lay on a wrist.
Finger:
Casual rings can be placed in dishes on top of the case for customers to sift through, but make sure you highlight special pieces with a Finger Ring Display. This dedicated display puts the jewelry in the spotlight and is available as a single, double, and five finger ring display.
Slot:
Another jewelry display idea for rings is to use a Slot Counter Top Ring Display. It’s a favorite for good reason. It can display a large range of rings in a small area. Ours fits 18 rings, is available in felt black or leather white, and has foam inserts that cushions each ring and keeps them in place so customers can easily peruse your selection.
Acrylic Earring Display:
Whether used to show earrings that are part of a collection or single out a pair of sparkling studs on a countertop or shelf, an acrylic Tall Clear Single Pair Earring Display is sure to draw attention.
4. Utilize Mirrors
Sure, you need mirrors on the counter for when your customers are trying on pieces, but that’s not the only role mirrors can play in your jewelry displays. Here are a few other ways to use mirrors:
- Give the illusion of more bling by positioning mirrors behind your displays. This helps to visually increase the size of your jewelry retail displays. Mirrors can be mounted on the walls behind display cases or on the back wall of the display case itself.
- Increase the amount of light in your space with strategic placement of mirrors to reflect natural light. A mix of both countertop mirrors and free-standing floor mirrors will brighten any space.
- Mirrors can be used as a display for jewelry as well. Place a piece of jewelry directly on a hexagon mirror or on a mirrored riser. This works especially well for crystal jewelry as the reflection from the mirror catches the light and makes the baubles shine.
5. Play with Vertical Space
If you’re looking for jewelry display ideas for small, narrow retail spaces, look up! Use your walls to display your merchandise. For example:
- Hang necklaces and bracelets in wall mounted acrylic shadowboxes behind the counter or other display cases. The display will draw attention to pieces your customers may have missed and serve as décor.
- Panels, such as grid wall, slatwall and pegboard can hold hooks for necklaces and bins for bracelets.
- Mount Twine Necklace Busts in a row on a wall for a unique jewelry display. The displays have a metal loop on the back of them to make hanging easy.
We hope these jewelry display ideas help you showcase your merchandise with style. Browse our full collection of jewelry display options for your store at our store: shopPOPdisplays.