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Dump bins—though they have an unfortunate name—are retail heroes when it comes to displaying bulk items. Commonly used for candy displays and snack items at the checkout, they are perfect for holding a large amount of smaller, individual products (like those candy bars). Dumped in a dump bin, shoppers are enticed to dig in and pick up “one more thing” before paying. That’s one of the reasons you’ll find these heroes at the checkout counter. In fact, a shopper engagement study found that 76% of buying decisions are made at the point of purchase.
But there’s more to retail dump bins than just displays that boost impulse purchases. They offer many additional benefits that will help boost sales, so think of them as marketing tools for your merchandise that can be used throughout your store. From impulse purchases to increasing brand awareness to maximizing floor space, we discuss 7 benefits to get the most out of retail dump bin displays.
