Conferences and trade shows are a great way to expose your business to a wide variety of people in a short amount of time. So, you need to make sure your conference booth catches everyone’s attention, encouraging them to stop by and learn more about your services or products.
10 Tips for Setting Up a Conference Booth
1. Define Conference Booth Objectives
Do you want to showcase products? Display a video about your business? Set up small spaces for private conversation? Have interactive displays? You’ll need to figure out how you want to promote your business before you plot out your conference booth setup.
2. Outline Booth Space
A pivotal step in your conference booth setup is determining the layout of your space. Figure out the dimensions of the booth and then sketch out a blueprint of how you want it to look.
3. Consider Portable Displays
If you regularly attend conferences and trade shows, then invest in some portable displays—they will make the conference booth setup a snap. Some options that shopPOP has include the Octagonal Side Table Collapsible Wooden Design, the Clear Portable Acrylic Pedestal, the Countertop Acrylic Display, 3 Tiers, Large Collapsible, and the Multi-Tiered Floor Standing Wooden Shelving Display with Header, Collapsible (just to name a few).
4. Add a Backdrop
Our backdrops—which come in a variety of sizes—can be customized with your business colors, logo, website, and social media links to help make your conference booth stand out.
5. Use Table Covers
Our table covers can also be customized in whatever color or information you want to showcase. We have them in both fitted and loose options.
6. Keep Info Organized
Although we live in a digital world, people do still enjoy bringing home brochures and flyers. Keep all of your promo materials organized with our Wood and Acrylic 2 Tier Countertop Display, Collapsible, which is easy to put together and take apart.
7. Save Room for Empty Space
You don’t want to set up your conference room booth to look overly cluttered or crowded; people want to be able to move around freely. So, make sure you leave some empty space throughout the booth.
8. Incorporate Some Color
Bold hues will catch people’s eye, so don’t be afraid to play with color. It can be through signage or even displays, like this White Acrylic Pedestal with Color Changing LED Lights.
9. Get Creative With Signage
From countertop signs and acrylic easels to wall mounted signs and metal poster stands, shopPOP has an assortment of signs so you can promote anything and everything about your business.
10. Offer Freebies
Who doesn’t love free stuff? Offer some free samples of your product if possible, or you can hand out some promotional items, including key chains, water bottles, T-shirts, and more.
Prepare for your Next Conference Booth with shopPOPdisplays
Conferences and trade shows are effective for a variety of businesses and industries. ShopPOPdisplays offers numerous display materials to help your brand stand out from the crowd. Contact us to see how we can help.