Whether you are selling essential oils, health food supplements or jewelry, choose retail and trunk displays that are ideal demonstration aides for your MLM sales parties and trunk shows.
If you are really excited about a certain product line or brand, and genuinely believe in it, you may be an ideal candidate to be a successful multi-level marketer. Your love and enthusiasm for a product can be shared with others, starting with people you know, and in this way the sales grow holistically with you as the organizer. Approach it like you would any business, starting by focusing on the people who want what you have to offer.
If your product is best sold by sampling or demonstrating, then home parties and trunk shows are great opportunities to put your marketing tactics to work identifying target customers and driving sales. Hosting events for 20 or more of your friends and family will build your business and give your customers the opportunity to see, touch and try out your newest and best-selling products. Your target audience can ask you questions and receive immediate answers, while also hearing what others have to say.
When putting together the guest list, keep in mind you should always invite 50 percent more people than you’d like to attend, since there will be no-shows and cancellations. It is important to make the event by invitation, and followed up with a phone call. Let your guests know that the event will be fun, and there will be free samples, gifts and prizes.
Cross-Merchandise Displays With Tiered Pricing
Before your guests arrive, make sure you have planned out which products you are going to showcase at the party, and that you have enough inventory on hand to fill any immediate orders. We suggest cross-merchandising the main products with additional ones that naturally go along with them in a way that is a natural fit. This way, you can create packages that escalate in value. Low level price points for trying out products, middle for those who have already tried and like, and higher price point along with an offer for the steepest discount. Most of your customers will pick the middle package, and you will want to ensure that you present the packages in tiers and explain to your guests that the special discounts are only available at the event.
Provide The Perfect Visual Aids
Ideal presentation is a must to inspire an emotional connection and inspire impulse buying among your clientele. You will want to use displays that group your products together in a logical way, and create the perfect package tableau.
Showcase the MLM product packages you offer with acrylic display block risers that come in various sizes, shapes and colors along with customization options too. These risers will elevate your products and catch your audience’s attention while adding colorful reflections under any lighting that give displayed products a visual boost while also adding dimension to your presentation. Each block is precision cut, with a smooth, glass-like finish. Let’s dive into how you can use MLM displays to showcase different products.
Jewelry Displays
Longer blocks are ideal for jewelry or accessories like necklaces, bracelets and anklets, and smaller blocks can give special prominence to rings and earrings.
Additionally, for rings display we provide single ring finger displays and multiple finger displays, on which you can display one piece or several pieces of jewelry at a time. T-shaped Earring displays and acrylic ring display stands feature ample bases to provide easy weight distribution. Used altogether, these retail display types will create a fantastic tableau within which you can spotlight items from a well-coordinated MLM package, and that feature some best-selling jewelry pieces as centerpieces to anchor the overall retail display.
Makeup Displays
If you’re business is selling makeup or cosmetics, it is best not to present your products individually laid out flat upon a table, as that would waste precious space and not be suitable to showcase the tiered level pricing packages you hope will inspire impulse. Instead, you should consider investing in custom cosmetic retail displays to merchandise these items more attractively. Large and small acrylic bins organized by package tier make it easy for your customers to browse specific items, reach in, and try them out while at the same time grouping the items together by price point. We also offer lipstick displays that create beautiful arrays of color and hold up to 24 pieces. Finally, what kind of makeup event would you be hosting without easy access to mirrors to enable your guests to check their look? Consider these counter top, reflective acrylic mirrors that come in an oval or rectangular shape.
Nutrition Displays
If foodies are the target of your MLM marketing pitch, then make sure you have enough free samples on hand to give everyone a delicious taste, or two. If you are offering nutritional supplements, make sure to explain the health benefits without too much jargon so your guests will clearly understand how your products will contribute to their overall well-being. Make it fun and exciting to discover something new, and ensure that everyone can examine the products easily. An ideal way to display such products is with acrylic risers, which provide the perfect retail displays to help you elevate your MLM products into the organized, tiered pricing packages we suggest will entice your customers to buy their way into a healthy lifestyle.
Baked Goods Displays
Finally, if baked goods, cupcakes, sweet and savory treats are your focus, then we also have you covered with fun retail displays to let your guests enjoy a visual treat as you present the delicacies on offer. These cupcake stand and displays are extremely versatile and provide the perfect base on which you can add your own decorations to create a festive design that makes every party special.
Conclusion
Once you have your MLM product lineup set and displayed, think about holding a couple of contests. Give away free handouts to everyone who answers questions based on your product line or brand. As you go over your product line explaining the benefits, interweave this with questions and keep things moving at all times. Don’t forget to make buying easy for your guests by offering multiple payment options.
Once you have practiced the art of MLM, you will easily be able to identify prime customers who would be ideal to become distributors of your products. Reach out to them and offer incentives to host the next party or trunk show so you can keep the sales going.