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In today’s increasingly competitive retail environment, visual merchandisers and marketers must be vigilant when seeking ways to gain an edge on their competitors. Retail signage is one clear way to gain this advantage. Retail signage helps attract customers into a store, and further encourages purchases once customers enter.
However, visual merchandisers need to design signage with intent. Otherwise, signage may miss the mark and ultimately become ineffective. Let’s go over a few recommendations and strategies to create the most effective signage for your store. Continue reading A Guide to Using Retail Signage in Your Store