Month: November 2018

The customer experience has come a long way, thanks to technology and the wide array of resources retailers now have at their fingertips. Today, however, consumers have a wider variety of shopping options than ever before. Resources like e-commerce shopping, mobile apps, and customer review sites now put control over the shopping experience in the hands of the consumer.
 
As a result, today’s retailers need to differentiate themselves—providing unique customer experiences that convince consumers to take their business through the doors of brick and mortar storefronts. With this in mind, we’re exploring what consumers expect from the in-store experience and the tips and tricks retailers can use to generate more revenue. Continue reading Your Guide to the Modern In-Store Customer Experience

Modern retail shopping has undergone a lot of changes in the past few years. While many speculate that these changes signal the end for in-store shopping, the data suggests otherwise. The era of visiting brick-and-mortar storefronts isn’t over. In fact according to a research study by Time Trade. 75% of buyers prefer to buy in-store if the item they are looking to purchase can be found in the nearby store online. However, with the introduction of the online marketplace, retailers need to adapt to the changes introduced by digital channels and e-commerce by providing new experiences for customers to keep them coming through the door. Continue reading Retail Shopping Isn’t Dead: A Guide to Retail Success