Month: October 2018

In a world where shoppers are dependent on the convenience of purchasing goods online, it can be challenging to drive customers into your brick-and-mortar storefront. With this in mind, one of the common pain points for retailers trying to drive in-store traffic comes down to the display efforts they use to entice consumers. So, how can retailers better leverage their displays to catch the attention of consumers and get them through the door? In this article, we explore what factors and approaches that should be considered when constructing retail displays in terms of product placement and visual merchandising. To get back to the basics, visual merchandising is the process of planning out your store layout and pairing this plan with the right displays to maximize ROI and boost sales. Additionally, we cover tips and tricks you can use in your display efforts to appeal to your customer base and encourage purchases. Continue reading Visual Merchandising: Create POP Displays to Drive Sales