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As an entrepreneur with goods and services to sell, you know how important it is to ensure that you have the right display cases on hand. The way you display your goods can make a memorable impression on your customers, and it can make all the difference when it comes to landing a sale. Let’s take a look at the different types of display cases and how you can best use them for better product displays.
5 Types of Display Cases
1. Tower Display Cases
Display cases can be used to elevate a product that you want to highlight to your customers. Tower displays raise items to eye level which makes them more appealing to the casual observer. Tower displays can also be made to be freestanding, which gives you the option to place them anywhere you want in your retail space. When crafted out of durable acrylic plastic, a tower display can also be molded to suit a specific design or tinted in a unique color to adhere to a business’s visual brand
2. Museum Style Display Cases
A museum style display case may be ideal for retailers who want to showcase a special product in their shop. These display cases put a literal spotlight on the product at hand, which is why museums will use them to showcase sculptures and other pieces of art. The lighting can bring out the fine details of an item and draw attention to it, while the acrylic display case provides a layer of protection. Jewelry retailers may choose to invest in jewelry display cases for smaller, finer products that they don’t want to be overlooked by customers.
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3. Display Cabinets
Display cabinets can be used for a wide array of products, ranging from awards to sports memorabilia. A display cabinet is large, which gives retailers a central location to showcase their products. They can also be outfitted with lighting to add even more of a spotlight to the merchandise.
4. Pedestal Display Cases
Pedestal display cases are ideal for a number of reasons since they offer a stylish and sturdy presentation for your products. Their height focuses your customer’s attention on the product by getting their merchandise closer to eye level. With a variety of colors and wood finishes to choose from, you can choose a style that complements your products or allows their colors to pop.
4 Tips for Improving Product Displays
1. Lighten Up Your Displays
Whether your products are in a window or upfront in your store, it’s essential to keep them brightly lit. Lighted pedestals can help you illuminate your display cases and show off your products. This will allow customers to clearly see all of the product features and fine details, making it more likely they will want to make a purchase.
2. Stay Consistent
When you’re setting the scene for your display cases, make sure you’re maintaining a sense of consistency. Your display cases should house similar textures, colors, and shapes to avoid confusing the customer. In addition, make it a point to keep everything to scale while you’re setting up your display cases. Your products should not look overcrowded or busy to the eye.
3. Try Different Heights
Display cases come in a wide range of shapes and sizes. While you may want to consider a tiered display case for a countertop display. A tall, standalone display case may be ideal for one or two products that you want to showcase in front of your store. Keep eye-level height in mind as you set up your display cases. Ideally, customers shouldn’t have to strain or take a look at what’s in your display cases—your goods should meet the eye as soon as the customer glances over.
4. Give Customers the Full View
How much can your customers see when they look into your display cases? You could consider putting your price tags upfront, so your customers can see them as soon as they look into your cases. Additionally, you could use acrylic mirrors above or below your products to give shoppers a more well-rounded view of the objects on display. It’s these little additions that can make all the difference when trying to land a sale.
Selecting a Display Case for Your Business
Your final decision on a display case will ultimately come down to the types of products you want to highlight to your customers. Keep this in mind as you shop around for a display case to showcase your stock. Contact us if you are interested in learning more about customized options for your business.